Audi is stepping onto the biggest stage in motorsport — and doing it with purpose. Just 115 days before its first Formula 1 race, the brand unveiled its striking new R26 Concept in Munich, offering a clear look at how Audi intends not only to compete, but to redefine its identity through F1. With a new design philosophy, ambitious leadership, and a modern factory-team structure spanning Germany, Switzerland, and the UK, Audi’s entry into Formula 1 signals far more than a sporting milestone.A new chapter in Audi’s transformationFor CEO Gernot Döllner, For…

Audi has officially revealed the design direction that will carry the brand into its long-awaited Formula 1 debut in 2026 — and the message from Munich is clear: this is more than entering a racing series. It’s a transformation of the entire company. The newly unveiled Audi R26 Concept delivers the first glimpse of what the four rings will look like at the pinnacle of motorsport, combining cutting-edge engineering with an elevated emotional identity.A racing entry with a deeper purposeDuring the Audi One reveal event, CEO Gernot Döllner emphasized that F…

When top athletes choose their everyday car, they look for something that matches the way they play: confident, dynamic, and ready for anything. This year, the women of FC Bayern Munich overwhelmingly selected the Audi Q3 as their vehicle of choice — and the handover event at Lake Tegernsee showed just how naturally the compact premium SUV fits their spirit.A partnership built on shared valuesDuring an exclusive driving event at the lake, players such as Giulia Gwinn, Klara Bühl, and Lea Schüller had the chance to explore their new Audi models up close —…

Night driving doesn’t have to feel stressful. Audi’s latest innovation — Digital Matrix LED headlights with micro-LED technology, introduced on the new Audi Q3 — brings a new level of clarity, comfort, and confidence to the road. In a candid look behind the scenes, Audi’s Head of Front Lighting Development, Michael Kruppa, explains why advanced lighting is quickly becoming one of the most meaningful upgrades for everyday drivers.Why good headlights matter more than you thinkAs the days grow shorter, darkness arrives faster — and with it, more risk on the…

Audi is stepping boldly into its next era with the breathtaking Audi Concept C, an all-electric roadster that blends purity, power, and emotional design into one unforgettable statement. First unveiled in Milan and later at the IAA in Munich, this street-legal concept gives drivers a tangible preview of Audi’s future — a future shaped by clarity, intelligence, and the kind of beauty that moves you before the wheels even turn.A design language built on emotionThe Concept C isn’t just a car; it’s Audi’s new design philosophy made real. Built on four princi…

Ram is stepping into a new era — and a new segment — with the launch of the all-new Ram Rampage, a compact pickup designed specifically for European lifestyles. While the Ram 1500 has long been the brand’s icon for power, towing muscle, and luxury, the Rampage brings something fresh: a smaller footprint, premium design, and everyday usability without giving up the rugged personality Ram fans love.A pickup that finally fits European lifeDebuting at Fieracavalli 2025 in Verona, the Ram Rampage is intentionally designed to bridge the gap between SUV comfort…

The unmistakable sound of American power is returning to European roads. Ram, through its official European importer KW Auto, has announced the comeback of the legendary 5.7-liter HEMI® V8 engine for the Ram 1500 lineup — answering loyal fans who demanded the return of the brand’s most iconic motor.A bold move driven by passion and demandAfter the 2025 shift to six-cylinder engines, Ram listened carefully to its community. The result: the mighty V8 is back, combining unmistakable muscle with modern hybrid efficiency. As Ram CEO Tim Kuniskis admits candid…

What if your next favorite car could be discovered not in a showroom - but inside a video game? With the launch of Polygon City, Peugeot invites fans and gamers alike to step inside the world of its bold new Polygon Concept, a futuristic vehicle you can explore, customize, and play with right inside Fortnite.A car reveal unlike any otherJust a week after teasing the first images of the Peugeot Polygon Concept, the brand has gone one step further - into the metaverse. Created in collaboration with Gameloft, one of the world's leading game developers, Poly…

Peugeot is taking the art of car design into a bold new dimension - one that exists both on the road and in the digital world. With the reveal of the Polygon Concept, the French automaker is not just unveiling a vehicle; it's introducing a vision of the future that fuses innovation, emotion, and gaming culture.A new design chapter beginsThe Peugeot Polygon Concept marks the next era of Peugeot's "feline" design language - sleek, sculpted, and unmistakably confident. Its first official image hints at a charismatic exterior that captures the brand's ambiti…

Owning an electric vehicle is about to get a whole lot easier - and smarter. In a move that feels tailor-made for modern drivers, Peugeot is now including its most practical digital tools as free lifelong companions for every new electric model. From real-time route planning to remote control of charging and climate comfort, the brand's new connected services promise to turn daily driving into a more relaxed, tech-savvy experience.Technology that travels with youStarting July 2025, Peugeot has bundled two of its mo…