Tech Takes Center Stage at ITB Berlin as Future of Travel Unveils
The travel industry is undergoing a digital revolution, and ITB Berlin 2024 was a testament to this transformation. Technology took center stage, showcasing groundbreaking innovations that are poised to reshape the way we travel, plan, and experience the world.
AI Revolutionizes Travel Booking
Gone are the days of generic travel searches. Artificial intelligence (AI) is ushering in a new era of personalized travel experiences. Visitors at ITB Berlin witnessed: