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“Permanent BEAUTY Masters” will celebrate their premiere at BEAUTY DÜSSELDORF 2023

Submitted by J. Mikhail on Wed, 01/11/2023 - 18:06

Applications for the two categories “Powder Brows” and “Volume Lips” can still be submitted by 31 January 2023

In 2023 BEAUTY DÜSSELDORF, the leading industry get-together for Cosmetics, Foot, Nail, Wellness and Spa, will see a new annual event for all PMU experts kick off: during the trade fair from 31 March to 2 April 2023 the “Permanent BEAUTY Masters” intend to captivate up-and-coming and professional permanent make-up artists as well as other interested parties with a mixture of championships, inspiring expert talks by top speakers from the PMU business and networking and entertainment elements for the first time now.

“By introducing the new “Permanent BEAUTY Masters” competition we give professional permanent make-up artists the opportunity to give proof of their skills in the presence of a larger expert audience,” says Hannes Niemann, Director of BEAUTY, and adds: “We are very pleased that we will be able to present an interesting portfolio specifically geared to the large PMU market at BEAUTY 2023 for the first time.”

“Permanent BEAUTY Masters” – the championship for natural permanent make-up

The permanent make-up championship is all about the “Elegant at the Beach” theme. Professional permanent make-up is characterised by the harmonious selection of shape and colour. This is why the two competition categories “Powder Brows” and “Volume Lips” place natural micro-pigmentation in line with the person’s type centre stage. The “Powder Brows” category here focuses on an airy styling in white, that perfectly stages the natural beauty of the eyebrows. The second category “Volume Lips” recognises soft and trendy lips that are eye-catchers without appearing “made artificially”.

To apply for one of the two categories a work sample with before-and-after photos and a brief video can be submitted by no later than 31 January 2023. Eligible for participation are persons of legal age having completed PMU training and with professional experience of at least one year. An expert jury will judge the submitted entries by February and nominate up to ten finalists in each category. At BEAUTY DÜSSELDORF the finalist will then be invited to demonstrate their skills live on the trade fair Saturday. The top three winners in both categories of the championship are in for attractive prizes. The formal Award Ceremony will take place on the stage of the “MEETING POINT” in Hall 10. In addition to the “Permanent BEAUTY Masters” both PMU professionals and beginners can look forward to an appealing series of lectures as part of the BEAUTY full SKIN stage in Hall 11.

The expert consultancy for the concept of the “Permanent BEAUTY Masters” as well as for putting together the PMU lecture series came care of Olga Hendricks of the OH-ACADEMY, who has been active in the beauty industry as an entrepreneur and trainer for over 20 years.

All details on submitting entries can be found at Submissions will still be accepted by 31 January 2023.


At BEAUTY DÜSSELDORF from 31 March to 2 April 2023 the whole world of service cosmetics will meet to find information and exchange on new treatments, products, care concepts, trends and innovations. Experts and professionals from the Cosmetics, Nail, Foot as well as Wellness & Spa fields can look forward to a high-class trade fair with a diverse programme and active togetherness in an exclusive atmosphere. The exhibition segments Foot as well as Wellness & Spa (Hall 9), Cosmetics ordering area (Hall 10), Cosmetics direct (direct sales area) (Hall 11), Nail (Hall 12) and Accessoires & Bijouterie (Hall 12) will provide a comprehensive and optimal market overview.