Skip to main content

Barry Callebaut at a glance

Submitted by J. Mikhail on
4 types chocolate

This is Barry Callebaut - 

We are shaping the world of chocolate and cocoa! 

  • We employ more than 12,500 people operating out of more than 40 countries
  • We run more than 60 production facilities and 25 CHOCOLATE ACADEMY™ Centers across the globe
  • We generated annual sales of about CHF 7.2 billion (EUR 6.6 billion / USD 7.9 billion) in fiscal year 2020/21
  • We have comprehensive competencies in the art of making chocolate and cocoa products - from sourcing and processing cocoa beans to producing the finest chocolates, including chocolate fillings, decorations and compounds.
  • With more than 175 years of chocolate heritage, the Barry Callebaut Group has an unparalleled blend of expertise in cocoa and chocolate, including insights into future consumer trends which we gather through our chefs network.
  • With a comprehensive portfolio of brands & products, we are serving three main customer audiences:
    • Food & Beverages Manufacturers: Global, regional and local food manufacturers use Barry Callebaut's chocolate and cocoa products as ingredients in their consumer products.
    • Artisans & Chefs: Professional users such as chocolatiers, pastry chefs, bakeries, hotels, restaurants and caterers rely on Barry Callebaut's premium chocolate products and on its convenient, ready-to-use and ready-to-sell products offered under a variety of gourmet brands.
    • Vending: Barry Callebaut’s various beverage brands offer a rich variety of chocolate, cocoa and cappuccino vending mixes to its global customer base in the vending sector.

25% of all chocolate and cocoa products consumed in the world contain Barry Callebaut.

25% of all chocolate and cocoa products consumed in the world contain Barry Callebaut.

We are present in 1 out of 4 of all chocolate and cocoa products around the world

As a business-to-business company, the Barry Callebaut Group serves the entire food industry, from global and local food manufacturers to artisanal and professional users of chocolate, such as chocolatiers, pastry chefs, bakers, hotels, restaurants or caterers.

We are able to provide our customers with added-value products and services adapted to specific market needs, ahead of trends and at a competitive price.

We are present in one out of four of all chocolate and cocoa products consumed around the world.

Barry Callebaut is the outsourcing partner of choice for leading global and local food companies with which we have a number of long-term partnership agreements. We are also the world's largest supplier of gourmet chocolates and specialties products through our three global brands Callebaut®Cacao Barry®, and Carma® , as well as the decorations specialist Mona Lisa®.

We are present in all stages of the industrial chocolate value chain

The Barry Callebaut Group is mastering every step in the value chain from the sourcing of raw materials to the production of the finest chocolates.

As we do not own any cocoa plantations, we source our most important raw material, the cocoa bean, directly through well-established presences in cocoa origin countries from cooperatives, intermediaries and government bodies.

In order to accommodate price fluctuations in raw materials, we use a cost-plus pricing model that passes on raw material prices directly to our customers for a large part of our business.

Barry Callebaut Flowchart Value Chain

From the cocoa bean to the finest chocolate and cocoa products - Barry Callebaut is present in all stages of the cocoa and chocolate value chain.

Barry Callebaut uniquely positioned in industrial chocolate and cocoa markets

With more than 175 years of chocolate heritage, the Barry Callebaut Group has an unparalleled blend of expertise in cocoa and chocolate. Through our leadership in innovation, we help our customers grow. Combined with our cost leadership, this makes us the preferred outsourcing partner of the food industry.

Barry Callebaut uniquely positioned in industrial chocolate and cocoa markets

The chocolate and cocoa markets: The competitive landscape in which the Barry Callebaut Group operates.

A global manufacturing footprint and a unique local service presence

We are a fully vertically integrated company and have a unique global footprint with more than 60 factories. The Barry Callebaut Group runs cocoa factories in the main cocoa origin countries as well as chocolate factories close to our customers. We are able to provide our customers with added-value products and services adapted to specific market needs, ahead of trends and at a competitive price.

Barry Callebaut's global footprint

Barry Callebaut’s truly global footprint gives the company a key competitive advantage.

Barry Callebaut's vision and values.

Our vision and values

Everything the Barry Callebaut Group does has deep and strong roots in the company's five core values - customer focus, passion, entrepreneurship, team spirit, and integrity.

Our strategy

The Barry Callebaut Group aims to outperform the global chocolate and cocoa market. This ambitious long-term strategy is based on four pillars: 

Geographical split (as per end of fiscal year 2020/21)

Barry Callebaut is organized into different Regions: Region EMEA (Europe, Middle East, Africa), Region Americas and Region Asia Pacific. The globally managed Global Cocoa business is reported as a separate segment like a Region.

Overall, Barry Callebaut operated 64 factories worldwide by the end of fiscal year 2020/21, selling its products to 137 countries.

Barry Callebaut Sales Volume by Region - Geographical View

Our Regional and Product split

Our Regional and Product split

Sales volume by Product Group

Barry Callebaut is serving various customer segments - from global and local food manufacturers to artisanal and professional users of chocolate - through three different Product Groups: Food Manufacturers Products, Cocoa Products and Gourmet & Specialties Products.

Barry Callebaut Sales Volume by Product Group

Key figures fiscal year 2020/21 (as per August 31, 2021)

Sales volume 2,191,572 tonnes
Sales revenue CHF 7,207.6 mio
Operating profit (EBIT, recurring) CHF 566.7 mio
Total employees 12,783
Total factories 64

The future of Barry Callebaut

Barry Callebaut will continue to strive for a smart balance between consistent, above-market volume growth and enhanced profitability - continuing our 'smart growth' strategy.

Barry Callebaut Group - Wholefruit chocolate

Outlook

The mid-term guidance for the 3-year period 2020/21 - 2022/23:

On average 5-7% volume growth and EBIT above volume growth in local currencies, barring any major unforeseeable events.

Category