SHERIDAN, WYOMING – May 6, 2025 – Cadillac is revving up excitement for its Formula 1 debut with the unveiling of a brand-new team logo, revealed just days before the 2025 Miami Grand Prix. This striking emblem offers fans a first glimpse at the identity of the Cadillac Formula 1 Team, a distinctly American entry set to join the FIA Formula One World Championship in 2026.
A Symbol of American Ambition on the Global Stage
The newly released logo marks a defining moment in the partnership between TWG Motorsports and General Motors, capturing the essence of Cadillac’s bold heritage and forward-looking vision. With sleek lines and a modern design, the emblem reflects the team’s core values—performance, precision, and prestige.
“Cadillac is honored to share the F1 stage with the best luxury brands from around the world,” said GM President Mark Reuss. “It’s a brand whose legacy on and off the track is filled with innovation, technological precision, and timeless beauty.”
Reuss also emphasized the significance of Cadillac’s journey into Formula 1: “Our journey has been long but from the very beginning, it has been about ambition… audacity… and now acceleration.”
The Cadillac Formula 1 Vision: Innovation Meets Identity
This isn’t just about racing—it’s about showcasing American engineering and luxury on the most elite motorsport platform in the world. The team’s branding signals a commitment to excellence and a desire to stand shoulder-to-shoulder with Europe’s most celebrated marques.
Cadillac's entry into Formula 1 also marks a historic moment for American motorsports. With TWG Motorsports at the helm and GM’s engineering prowess behind it, the team brings fresh energy and innovation to the F1 landscape.
Key elements of the team’s identity include:
- A modern logo that blends Cadillac’s design heritage with F1 dynamism
- A distinctly American approach to competition, engineering, and brand storytelling
- A strategic focus on cutting-edge technology and global fan engagement
Looking Ahead to 2026
As anticipation builds, fans are already looking forward to Cadillac's full debut in the 2026 season. With this bold branding move, Cadillac is sending a clear signal: it's ready to compete at the highest level of motorsport, with unmistakable American flair.
While the team won’t officially race until 2026, the logo debut during the 2025 Miami Grand Prix festivities adds to the buzz surrounding Cadillac’s entry. It’s a visual declaration of intent, confidence, and identity—setting the tone for what’s to come.
An Icon in the Making
Cadillac’s foray into Formula 1 is more than just a racing venture—it’s a lifestyle moment for fans of design, speed, and American excellence. Whether you're a die-hard motorsport enthusiast or a brand loyalist drawn to Cadillac’s elegance, the journey ahead promises to be thrilling.
Learn more about the Cadillac Formula 1 Team at Cadillac.com.