When top athletes choose their everyday car, they look for something that matches the way they play: confident, dynamic, and ready for anything. This year, the women of FC Bayern Munich overwhelmingly selected the Audi Q3 as their vehicle of choice — and the handover event at Lake Tegernsee showed just how naturally the compact premium SUV fits their spirit.A partnership built on shared valuesDuring an exclusive driving event at the lake, players such as Giulia Gwinn, Klara Bühl, and Lea Schüller had the chance to explore their new Audi models up close —…

Audi is stepping boldly into its next era with the breathtaking Audi Concept C, an all-electric roadster that blends purity, power, and emotional design into one unforgettable statement. First unveiled in Milan and later at the IAA in Munich, this street-legal concept gives drivers a tangible preview of Audi’s future — a future shaped by clarity, intelligence, and the kind of beauty that moves you before the wheels even turn.A design language built on emotionThe Concept C isn’t just a car; it’s Audi’s new design philosophy made real. Built on four princi…

Ram is stepping into a new era — and a new segment — with the launch of the all-new Ram Rampage, a compact pickup designed specifically for European lifestyles. While the Ram 1500 has long been the brand’s icon for power, towing muscle, and luxury, the Rampage brings something fresh: a smaller footprint, premium design, and everyday usability without giving up the rugged personality Ram fans love.A pickup that finally fits European lifeDebuting at Fieracavalli 2025 in Verona, the Ram Rampage is intentionally designed to bridge the gap between SUV comfort…

The unmistakable sound of American power is returning to European roads. Ram, through its official European importer KW Auto, has announced the comeback of the legendary 5.7-liter HEMI® V8 engine for the Ram 1500 lineup — answering loyal fans who demanded the return of the brand’s most iconic motor.A bold move driven by passion and demandAfter the 2025 shift to six-cylinder engines, Ram listened carefully to its community. The result: the mighty V8 is back, combining unmistakable muscle with modern hybrid efficiency. As Ram CEO Tim Kuniskis admits candid…

Owning an electric vehicle is about to get a whole lot easier - and smarter. In a move that feels tailor-made for modern drivers, Peugeot is now including its most practical digital tools as free lifelong companions for every new electric model. From real-time route planning to remote control of charging and climate comfort, the brand's new connected services promise to turn daily driving into a more relaxed, tech-savvy experience.Technology that travels with youStarting July 2025, Peugeot has bundled two of its mo…

MINI USA is making it easier than ever to join the fun side of premium driving. With the launch of the 2026 MINI Oxford Edition Countryman S ALL4, the brand introduces a new, value-driven model that blends everyday practicality with signature MINI style and spirit - all at a refreshingly accessible price.A MINI that maximizes fun and minimizes compromiseThe Oxford Edition Countryman S ALL4 continues MINI's mission of offering premium design and driving excitement without inflating the budget. Priced at $34,900 (plu…

BMW is charging into 2026 with smarter power, longer range, and more excitement behind the wheel. The latest update to the BMW i4 lineup brings not just incremental improvements, but a meaningful evolution of efficiency and performance - led by the newly named BMW i4 M60, a model that embodies the next level of electric driving confidence and M performance DNA.A leap forward in everyday electric rangeThe 2026 BMW i4 eDrive40 now crosses the coveted 300-mile mark with ease, regardless of wheel or tire choice. The se…

Two icons of British creativity are once again joining forces. MINI and Sir Paul Smith, both renowned for their style and innovation, have unveiled the new MINI Paul Smith Edition - a playful, design-driven take on the classic MINI spirit. Premiering at the Japan Mobility Show in Tokyo, this edition captures everything we love about British design: timeless, bold, and a little cheeky.A fresh take on a classic collaborationThe new edition marks the third chapter in a long-standing creative friendship that began more…

BMW of North America's record 371,346 U.S. sales in 2024 didn't happen by chance - they're the result of decades of listening to American drivers and reshaping the lineup around how people really live, drive, and buy. From service-first dealerships to the "Power of Choice" across gas, hybrid, and fully electric models, BMW's story is ultimately about giving consumers more ways to feel connected to their car.A record built on teamwork - not hypeAnnouncing the year-end total, CEO Sebastian Mackensen called it a "fant…

The mighty BMW X5 has just proven that luxury and endurance can share the same DNA. After eight grueling days and 1,700 miles of sand, rock, and sun-scorched desert, a nearly stock BMW X5 stormed to victory at the 2025 Rebelle Rally - earning the coveted Bone Stock Award and an impressive second place overall in its class.A Win Born from Pure Capability and CourageBehind the wheel was seasoned off-road driver Rebecca Donaghe, joined by BMW of North America Product Manager Rebecca Dalski as navigator. Their teamwork…