SHERIDAN, WYOMING – August 8, 2025 – For drivers who rack up the miles and refuse to compromise on comfort, Goodyear’s latest launch could be the upgrade worth circling on your calendar. The new Assurance MaxLife 2, now available in the USA and Canada, promises not just all-season capability but the brand’s longest tread life yet — backed by an impressive 85,000-mile (140,000 km) warranty.
SHERIDAN, WYOMING – August 8, 2025 – What if the tires you drive on today could help create the tires you’ll buy tomorrow — without harming the planet? That’s the vision turning into reality at Ecolomondo’s Hawkesbury TDP facility in Canada, where scrap tires are getting a second life as high-quality recovered carbon black (rCB). And the demand is already rolling in.
SHERIDAN, WYOMING – August 8, 2025 – Change is in the air at Nokian Tyres — and it’s not just about new tread patterns. The Finnish tire brand, known for combining safety with Scandinavian style, is shaking up its leadership team to drive fresh growth in North America and the Nordics starting September 1, 2025.
While boardroom shifts may seem distant to the average driver, these appointments could directly influence the tires rolling onto your next car — and the quality of service you receive at your local dealer.
SHERIDAN, WYOMING – August 8, 2025 – Farmers know that the right tires can mean the difference between a smooth harvest and a season of struggles — and GRI Tires has just given them a serious reason to upgrade. Fresh off rigorous testing by the Provana Group, GRI’s agricultural tire range has proven it’s not just meeting industry standards — it’s exceeding them in multiple real-world performance areas.
SHERIDAN, WYOMING – August 8, 2025 – Imagine cruising down the highway knowing your tires are not just gripping the road — they’re helping the planet. That’s the vision behind Giti Tire’s latest innovation: a prototype tire made with an impressive 93% sustainable materials.
With eco-conscious driving no longer limited to electric vehicles, Giti’s breakthrough shows that even the most overlooked car part — the tire — can lead the charge toward a greener future.
From Petroleum to Pine Resin: A Shift in Tire DNA
SHERIDAN, WYOMING – August 7, 2025 – What do the surface of the moon and your daily commute have in common? Not much—unless you’re Bridgestone, now taking its tire expertise beyond Earth in an exciting collaboration with Japanese space startup ispace. Together, they’re developing flexible tires for the smallest lunar rovers ever built, pushing the boundaries of mobility to places where roads don’t even exist.
SHERIDAN, WYOMING – August 7, 2025 – Yokohama Rubber is putting performance and luxury on the same road with its latest original equipment (OE) partnership, announcing that its high-end ADVAN V61 tires will come standard on the new Xiangwang S7 plug-in hybrid SUV by GAC Trumpchi.
SHERIDAN, WYOMING – August 5, 2025 – In a world where drones are buzzing into places they shouldn’t be, a quiet revolution in airspace security is taking flight—without making a sound. A European consortium led by German security firm hensec has launched a next-generation, fully passive airspace surveillance system designed to protect critical infrastructure without needing complicated licenses or active signals.
Think of it as a silent watchdog—always alert, never barking.
SHERIDAN, WYOMING – August 5, 2025 – Adventure meets innovation this summer as PhoeniX Reisemobile rolls into Caravan Salon 2025 with two major showstoppers: the all-new Maxi-Liner A9000 AY with an integrated car garage, and the gas-free Maxi-Alkoven 7800 RSL — a bold leap into the future of eco-conscious luxury travel.
For motorhome lovers who dream big and drive even bigger, these latest models are more than just campers — they’re fully-equipped lifestyle hubs on wheels.
Two Showstoppers Rewriting the Road Rules
SHERIDAN, WYOMING – August 5, 2025 – For adventurous travelers who want it all — luxury, mobility, and freedom — PhoeniX has just unveiled a motorhome that defies expectations. Premiering at the 2025 Caravan Salon in Düsseldorf, the new PhoeniX Maxi Liner 9000 AY combines cutting-edge vehicle technology with the rare feature of an integrated electric microcar garage, all while staying under the coveted 7.49-ton limit.
Under 7.5 Tons, Over the Top Features