SHERIDAN, WYOMING – May 20, 2025 – The unmistakable Jeep® logo is back on the iconic black and white stripes of Juventus, signaling the return of a powerhouse partnership that blends performance, passion, and purpose. As the Official Sponsor once again, Jeep is rekindling its celebrated alliance with one of Europe’s most storied football clubs, bringing fans and drivers a fresh chapter filled with excitement and innovation.
A Legendary Duo, Back on the Field
Starting Sunday, May 18, fans will see the Jeep brand proudly displayed on the jerseys of Juventus’ men’s first team, women’s first team, and Next Gen squad during their final home match of the season. This renewed collaboration celebrates not just a shared heritage of excellence but a future fueled by ambition and mutual values.
This partnership, originally launched in the 2012–2013 season, enters its 14th consecutive year. Over that time, it has yielded impressive results on and off the pitch:
- 19 titles for the men’s first team
- 13 titles for the women’s first team
- 1 Coppa Italia Serie C title for Juventus Next Gen
“While on one hand the Jeep® brand continues to open new paths, enhancing the legendary off-road capability of its SUVs through the adoption of sustainable technologies capable of ensuring extraordinary performance, on the other hand, the brand returns to intersect its path with that of Juventus, thus continuing a successful journey that began during the 2012-2013 sports season, continued as the Official Automotive Partner in the season that is concluding, and destined to further exceed limits for the next three seasons.”
This enduring relationship is more than a sponsorship—it's a statement of shared ambition and unwavering commitment to pushing limits.
Driven by Innovation, Rooted in Heritage
Jeep’s presence on the Juventus jersey is more than symbolic. It represents a brand that has evolved with the times while staying true to its adventurous spirit. The Jeep lineup continues to gain popularity across Italy and Europe, driven by cutting-edge technology and award-winning performance.
From traditional combustion engines to advanced hybrid and all-electric models, Jeep SUVs are built for those who crave exploration without compromise. Every model is backed by Jeep Wave, the brand’s premium customer loyalty and care program offering exclusive perks and 24/7 support.
“For more than 80 years, Jeep® has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, Jeep offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The Jeep brand’s dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged, yet refined vehicles designed to conquer it all.”
What This Means for Fans and Drivers
The return of Jeep to Juventus jerseys isn’t just great news for football fans—it’s a moment to celebrate for anyone who loves bold performance and innovative design.
- Look for the new jerseys debuting Sunday, May 18
- Expect more collaborations between Jeep and Juventus through the 2027 season
- Enjoy expanded access to Jeep vehicles and experiences across Europe
Whether you’re cheering from the stadium or driving into your next adventure, this renewed partnership brings you closer to the thrill of the game and the road ahead.
A Journey That’s Just Getting Started
As Jeep and Juventus rejoin forces, fans can look forward to more than just goals and victories—they can expect a lifestyle that celebrates freedom, performance, and the relentless pursuit of greatness. This iconic partnership proves that when passion meets power, there are no limits.
Learn more at https://www.jeep.com