SHERIDAN, WYOMING – May 12, 2025 – The roar of engines, the thrill of the curves, and a legendary name reborn—Lancia’s return to racing has electrified motorsport fans with the high-octane debut of the Trofeo Lancia Cup at the iconic Targa Florio Rally. Set against the scenic backdrop of Sicily’s Madonie mountains, the Italian brand made a powerful comeback, combining nostalgia with cutting-edge performance in a weekend that thrilled crowds and racers alike.
A New Chapter in Lancia’s Racing Legacy
For motorsport enthusiasts, few names carry the heritage of Lancia. After decades of rally domination, the brand reignited its legacy in Palermo with the launch of the Trofeo Lancia Cup—an all-new, one-brand racing series featuring the sensational Ypsilon Rally4 HF.
The opening race of the six-event cup brought a record crowd to the Targa Florio Rally, the world’s oldest motorsport competition and now a stage of the Italian Absolute Rally Championship (CIAR SPARCO). Among 79 crews, 19 lined up in Lancia’s flagship model, setting the tone for what would become a dominating performance.
Gianandrea Pisani and co-driver Nicola Biagi emerged victorious in the debut race, edging out rivals in a nail-biting finish. “The Ypsilon Rally4 HF has incredible balance and performance. It’s straightforward, powerful, and incredibly fun to drive,” Pisani shared after the win.
Ypsilon Rally4 HF: Built for Speed, Tuned for Dreams
What makes this comeback truly special is the car itself. The Ypsilon Rally4 HF, refined by motorsport icon Miki Biasion, blends a rich history with cutting-edge engineering:
- 212-hp 1.2 Turbo engine paired with a SADEV 5-speed gearbox
- Front-wheel drive with a mechanical limited-slip differential
- Lightweight chassis and McPherson suspension with Ohlins 3-way shock absorbers
- High-performance MICHELIN Pilot Sport tires for both dry and wet conditions
From blistering speed on straightaways to tight cornering under pressure, the Rally4 HF proved its worth. Its agility, braking stability, and responsiveness make it ideal for young talent breaking into rally racing and experienced drivers chasing podium finishes alike.
Racing Thrills and Fan-Focused Festivities
Lancia’s presence wasn’t limited to the racetrack. Over 250 fans attended an exclusive event at the Stellantis&You showroom in Palermo, featuring none other than two-time world champion Miki Biasion. Meanwhile, the Lancia Corse HF Village at the University of Palermo buzzed with thousands of visitors enjoying test drives, live entertainment, and a close-up look at the 280-hp Ypsilon HF.
Online, the excitement was just as real. Fans lit up Lancia Corse HF’s Facebook, Instagram, and TikTok with posts from the race, making it one of the brand’s most successful weekends for digital engagement.
What’s Next: Rally Due Valli and Beyond
Following the success at Targa Florio, the Trofeo Lancia Cup now shifts to Verona for the Rally Due Valli on May 30–31. The cup will continue across Italy, including a spotlight event at Rally Roma Capitale (July 4–6), an official FIA ERC international round. Races at Rally del Lazio and the grand finale at Rallye Sanremo will round out the 2025 season.
With more than 90 Rally4 HFs already sold in just four months, the momentum is unmistakable. And with championship points now led by Pisani (53), followed by Pesavento and Di Pietro, the season promises fierce competition and more unforgettable moments.
Conclusion: A Comeback Fueled by Passion
Lancia has done more than return to racing—it has reignited a flame that burns brightly in the hearts of fans and drivers alike. Blending tradition, performance, and innovation, the Trofeo Lancia Cup marks a bold new era for a brand that once ruled the rally world—and is clearly ready to do so again.
Learn more at www.lancia.com