The temporal proximity of both trade fairs is creating new opportunities for business networking and digital sourcing
Both this year's Anuga (9 to 13 October) and the newly scheduled THAIFEX-Anuga Asia (29 September to 3 October) are very well-positioned so far. Whereas the world's largest trade fair for food and beverages is currently recording a high number of bookings, comparable with the previous event, more than 70% of the previous exhibitors have already registered for Asia's most important F&B trade fair. Both trade fairs are planned in a hybrid format. Accordingly, the usual physical trade fair will be additionally enhanced by digital services. In addition to participating at the physical event, which makes a strong market penetration and a personal exchange, which is particularly important in the international context, possible, as well as the temporal proximity it is precisely these additional digital offers that lend the two trade fairs connecting factors and numerous synergies, which in turn offer the exhibitors an attractive participation package.
"One of the positive outcomes of the pandemic is that we have created new, digital solutions at top speed, which provide our customers with the best possible offer to suit their specific interests. Not only that the exhibitors can physically take part in the one event and virtually in the other, the visitors also benefit from two powerful event platforms, which enable them to make use of the contents of both ANUGA and THAIFEX-Anuga Asia," explained Anne Schumacher, Vice President Food and Food Technology, Koelnmesse GmbH.
In this way, Thai exporters can already take off with the THAIFEX Virtual Trade Show (VTS) in May in the scope of "Hybrid+", the new, expanded format of the THAIFEX-Anuga Asia - a 365-day initiative of the Department of International Trade Promotion (DITP). Beyond this, Asia's most important F&B trade fair is planning to introduce a series of further digital initiatives for all participants by the new exhibition dates, including online matchmaking and webinar sessions.
The new, digital offer "Anuga @home" will also attract additional reach in terms of the exhibitors and visitors of both trade fairs. Anuga customers as well as people interested in THAIFEX-Anuga Asia will thus be able to make use of further digital services and virtual programme items such as panel discussions, digital exhibitor showrooms, networking and live streams. In addition, contents of THAIFEX-Anuga Asia can also be made accessible to the Anuga participants via Anuga @home as a co-sharing platform. In this way, with its global focus Anuga above all offers access to a wide range of markets throughout the world, whereas in the case of THAIFEX-Anuga Asia the focus lies on the Asiatic market. What's more, the interlinking of the digital offers creates further matchmaking and networking options, which particularly generates new points of contact and further business potential for international buyers.
Koelnmesse – industry trade fairs for the food and beverage sector: Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in 2022 will mark the launch of an additional event format dedicated to food industry innovations in Cologne. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events.
Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors
The next events:
Wine & Gourmet Japan - International Wine, Beer, Spirits, Gourmet Food and Bar Exhibition & Conference, Tokyo 13.04. - 15.04.2022
ANUFOOD China - The leading food & beverage exhibition for Southern China, Shenzhen 20.04. - 22.04.2022
Alimentec - The International Food, Beverage and Hospitality Trade Fair, Bogotá 07.06. - 10.06.2022
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Peggy Krause
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