Cheez-It® Debuts Cheez-Fitz: The Snack-Inspired Fashion Must-Have for Basketball Fans
SHERIDAN, WYOMING – July 14, 2025 – Cheez-It® is stepping into the spotlight of basketball fashion with its latest bold move: a snack-inspired streetwear collection called Cheez-Fitz, designed for fans who want to wear their love for the iconic snack on their sleeves — literally. As the "Tunnel Fits" trend continues to explode in popularity, Cheez-It is blending style and snacking into one irresistible package.