Physiotherapy is systemically relevant, fitness clubs are not – this is at least the political assessment during the COVID crisis. The difference between the two? The rendering of prescription services. But how can fitness clubs better position themselves in the segment of prescribed therapy and prevention services? Get answers to this from FIBO together with the German Fitness and Aerobic Association (DFAV e.V.) as part of the leading International Trade Show for Fitness, Wellness and Health to be held in Cologne from 4 to 7 November.
Supporting health, disease prevention, aid to recovery: Sport and fitness are proven tools to achieve this. Forming part of the “Exercise is Medicine” initiative, this is where FIBO kicks in, moving exercise into the focus of the health system, politics and population. Because physical exercise still plays only a minor role in medical practice.
The Corona pandemic caused a significant drop in membership at clubs across Europe. But: the majority of studios are still in business.
The “European Health & Fitness Market Report 2021” shows that there are bright spots for the fitness industry, which was hit hard by COVID. The figures presented by FIBO Ambassador Herman Rutgers and Karsten Hollasch (Deloitte) at FIBO Headquarters on 23 June give reason for hope. The complete “European Health & Fitness Market Report” will once again be published at the EHFF on the day before the trade show.