SHERIDAN, WYOMING – May 8, 2025 – Alfa Romeo has announced a high-profile collaboration with international tennis star Jasmine Paolini, naming her as the brand’s new Global Brand Ambassador. The strategic partnership connects two icons of Italian excellence—automotive innovation and elite athleticism—to reinforce Alfa Romeo’s global positioning as a symbol of performance, passion, and style.
SHERIDAN, WYOMING – May 6, 2025 – If you think tires are just rubber circles that get you from point A to B, think again. A new wave of smart tire technology is transforming the driving experience for SUV owners, bringing more safety, performance, and cost-efficiency to the road—especially for those who venture beyond the pavement.
SHERIDAN, WYOMING – May 6, 2025 – Motorsport fans and endurance racing teams have something to cheer about as Goodyear debuts its latest high-performance LMP2 slick tires at the 4 Hours of Le Castellet, part of the 2025 European Le Mans Series (ELMS). With promises of improved durability, faster warm-up times, and better drivability across a wide range of driver skill levels, this new tire is set to redefine endurance racing performance — just in time for the prestigious 24 Hours of Le Mans.
A Tire Built for the Challenges of Endurance Racing
SHERIDAN, WYOMING – May 6, 2025 – Drivers and fleet managers across the country can now hit the road with more confidence and efficiency, thanks to the launch of Yokohama Tire’s newest innovation—the 116R premium regional all-position steer tire. Proudly made in the USA at the company’s Mississippi plant, the 116R promises to bring durability, longevity, and superior fuel economy to regional and super-regional trucking operations.
SHERIDAN, WYOMING – May 6, 2025 – Cyclists, take note: a new era of performance and comfort has arrived with the launch of the Vredestein Superpasso Pro, Apollo Tyres' latest innovation in high-performance road bike tires. Whether you're racing competitively or cruising through countryside roads, this tire is engineered to make every ride smoother, faster, and more reliable.
Designed for Speed, Built for Confidence
SHERIDAN, WYOMING – May 6, 2025 – Driving just got a lot more exhilarating—and safer—thanks to Polestar’s latest announcement. The highly anticipated Polestar 3 will come straight from the factory equipped with Continental’s premium SportContact 7 tires, combining top-tier performance with a quiet, energy-efficient ride.
This smart move blends cutting-edge tire technology with Polestar’s signature Scandinavian design, promising drivers a powerful electric SUV experience without sacrificing comfort or safety.
SHERIDAN, WYOMING – May 6, 2025 – Michelin, the iconic tire brand known for powering everything from bicycles to space shuttles, is accelerating its digital transformation with a powerful new partner. In a strategic move, Michelin has joined forces with global tech leader Thales to protect and expand its growing software business using the Thales Sentinel software monetization platform.
From Rubber to Algorithms: Michelin’s New Era of Innovation
SHERIDAN, WYOMING – May 6, 2025 – Consumers across Europe may soon see changes in their tire supply chain as Apollo Tyres NL BV announces plans to end all tire production at its Enschede facility in the Netherlands by summer 2026. The decision, while difficult, comes in response to unsustainable economic conditions that have impacted the company’s ability to continue manufacturing competitively in the region.
What This Means for European Tire Buyers
SHERIDAN, WYOMING – May 6, 2025 – For everyday drivers looking to upgrade their ride with peace of mind and long-lasting performance, Firestone has just unveiled its newest touring tire, the Affinity AS. Designed for sedans and crossover utility vehicles (CUVs), this all-season tire promises a smooth, quiet drive and reliable grip—rain or shine.
A Quieter Ride with Confidence in Every Turn
SHERIDAN, WYOMING – May 6, 2025 – Electric vehicle owners in the UK now have a powerful new ally in their quest for longer range and better performance: the Enso Premium tire. Specifically designed for high-performance electric vehicles (EVs) like the Tesla Model 3 and Model Y, these new tires are turning heads—and wheels—by addressing the unique demands of EV driving.
Built for Speed, Efficiency, and Sustainability