100% CREAMY MILD CHOCOLATE ENJOYMENT, 0% MILK
Waldenbuch, November 2021 - From January, Ritter Sport is expanding its vegan product range with a new variety: the 100 gram Vegan Pur without moo. Just in time for Veganuary 2022, everyone who wants to eat a purely plant-based diet can look forward to the perfect alternative to classic milk chocolate - mild and creamy in taste, but without any moo.
The company is thus picking up on the trend towards more conscious, sustainable enjoyment. The vegan market is booming, also in the chocolate bar segment. The Corona crisis has proven to be a clear booster. According to the current GfK household panel, there were 1.13 million vegans in Germany in 2020, 180,000 more than in the previous year*. Overall, vegan is a very important product feature** for 14.4 percent of consumers.
Simple, pure and sustainable
With the Vegan Pur without moo, Ritter Sport is targeting all chocolate fans who are looking for products with exclusively plant-based ingredients and for whom sustainability is an important aspect when choosing their food, but for whom chocolate should above all be one thing: really tasty. It only takes four ingredients for this: cocoa mass, partially de-oiled, high-quality almond flour, cocoa butter and sugar. Instead of milk powder, the flour of blanched Californian almonds is used for conching. As a result, the variety tastes particularly mild and creamy, comparable to classic milk chocolate. By completely dispensing with milk, Vegan Pur is also suitable for people with lactose intolerance.
The cocoa comes 100 percent from the Cacao-Nica program, with which Ritter Sport has been promoting sustainable cocoa cultivation in Nicaragua for over 30 years. As part of Cacao-Nica, the Waldenbuch chocolate manufacturer works closely with around 3,500 cocoa farmers. The aim of the program is to use sustainable cultivation methods to improve the yields and quality of the cocoa and thus increase the income of the farmers.
The Ritter Sport Vegan Pur without moo will be available in stores from January 2022 as a 100 gram square (RRP EUR 1.99).
*Statista: Germany; 2015 to 2020; from 14 years; German speaking population
**IRI Shopper Study Welle3, April 2021
About Ritter Sport
With around 40 different varieties, Ritter Sport offers the right chocolate for every taste - from classics such as alpine milk or whole nuts to vegan or lactose-free and gluten-free varieties. Alfred Ritter GmbH & Co. KG is the first and so far only large chocolate bar manufacturer to source exclusively certified sustainable cocoa for all of them - recognizable by the Rainforest Alliance seal on the packaging - and all varieties are produced and delivered in a climate-neutral manner. An example of our own aspiration to do the right thing to make really good chocolate. The family company, founded in 1912, now employs around 1,650 people and achieved sales of 470 million euros in 2020. In Germany, Ritter Sport has a brand awareness of 99 percent (supported), but the colorful squares are even sold in over 100 countries worldwide.
Contact
Alfred Ritter GmbH & Co. KG
Elke Dietrich
Alfred-Ritter-Strasse 25
71111 Waldenbuch
Phone: +49 (0)7157 – 97-1176
Email: presse@ritter-sport.de
NIERAGDEN COMMUNICATION
Nina Guth
Eimsbuetteler Chaussee 81
20259 Hamburg
Phone: +49 (0)40 – 8797 69 08
Email: nina.guth@nieragden.com