SHERIDAN, WYOMING – August 8, 2025 – For drivers who rack up the miles and refuse to compromise on comfort, Goodyear’s latest launch could be the upgrade worth circling on your calendar. The new Assurance MaxLife 2, now available in the USA and Canada, promises not just all-season capability but the brand’s longest tread life yet — backed by an impressive 85,000-mile (140,000 km) warranty.
SHERIDAN, WYOMING – August 8, 2025 – Change is in the air at Nokian Tyres — and it’s not just about new tread patterns. The Finnish tire brand, known for combining safety with Scandinavian style, is shaking up its leadership team to drive fresh growth in North America and the Nordics starting September 1, 2025.
While boardroom shifts may seem distant to the average driver, these appointments could directly influence the tires rolling onto your next car — and the quality of service you receive at your local dealer.
SHERIDAN, WYOMING – August 8, 2025 – Imagine cruising down the highway knowing your tires are not just gripping the road — they’re helping the planet. That’s the vision behind Giti Tire’s latest innovation: a prototype tire made with an impressive 93% sustainable materials.
With eco-conscious driving no longer limited to electric vehicles, Giti’s breakthrough shows that even the most overlooked car part — the tire — can lead the charge toward a greener future.
From Petroleum to Pine Resin: A Shift in Tire DNA
SHERIDAN, WYOMING – August 7, 2025 – Yokohama Rubber is putting performance and luxury on the same road with its latest original equipment (OE) partnership, announcing that its high-end ADVAN V61 tires will come standard on the new Xiangwang S7 plug-in hybrid SUV by GAC Trumpchi.
SHERIDAN, WYOMING – August 4, 2025 – In the first half of 2025, Toyota Motor Corporation didn’t just move vehicles — it moved the dial on global sustainability, innovation, and accessible mobility. With updated sales, production, and export figures now available, the numbers tell a deeper lifestyle story: one of a global company quietly reshaping how we move, live, and connect.
From urban commuters to adventure-ready hybrids, Toyota’s growing footprint isn’t just about market share — it’s about meaningful progress toward a more mobile and inclusive future.
SHERIDAN, WYOMING – August 4, 2025 – For many travelers landing in sunny Okinawa, the excitement of vacation used to meet a frustrating reality: long queues at the car rental desk. But those grueling two-hour-plus waits at Toyota Rent a Car’s Naha Airport Shop are now history, thanks to a behind-the-scenes revolution rooted in something very Toyota — the famed Toyota Production System (TPS).
From Factory Floors to Front Counters
SHERIDAN, WYOMING – August 4, 2025 – Audi’s iconic R8 LMS is turning heads far beyond the racetrack after scoring an impressive overall victory in Italy’s most prestigious endurance race, the Campionato Italiano Gran Turismo 2025. For car lovers and weekend motorsport fans alike, this isn’t just about another win — it’s about the spirit of performance and the lifestyle that comes with it.
SHERIDAN, WYOMING – August 4, 2025 – Racing fans have plenty to cheer about as Audi’s customer racing program continues to dominate across continents. From the high-speed circuits of the United States to the toughest endurance events in Europe, the Audi R8 LMS and RS 3 LMS have proven once again that they’re more than just beautifully engineered machines — they’re winning legends.
SHERIDAN, WYOMING – August 4, 2025 – It was a dream weekend for Audi racing fans across the globe, as Audi Sport customer teams clinched multiple wins in Australia and Asia, continuing their thrilling run of form on international circuits. The Audi R8 LMS and RS 3 LMS proved once again that when passion meets engineering precision, the results are hard to ignore — whether you're trackside in Melbourne or watching from your living room in Munich.
A Winning Weekend in Australia and Asia
SHERIDAN, WYOMING – August 4, 2025 – This summer, Audi is doing more than just winning races — it’s winning hearts. With back-to-back victories across continents, a fan-favorite film premiere, and an unmistakable lifestyle presence, Audi’s 2025 motorsport season is already rewriting the rules of engagement for performance and passion.
Victory Down Under: New Zealand's Endurance Crown