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NOVA Eroica 2025: Event Calendar and Exciting New Additions

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SHERIDAN, WYOMING – Feb. 21, 2025 – Race. Ride. Relax. The spirit of NOVA Eroica is captured in these three words: a gravel event in pure Eroica style, designed to experience the magic of strade bianche on modern bikes, with a touch of competition. In just a few years, NOVA Eroica has become a benchmark for gravel and cycling enthusiasts in Italy and beyond, attracting riders drawn to the beauty of the routes, the meticulous organization, and the NOVA spirit—bringing together those who love to push the pedals and those who seek adventure, fun, and camaraderie.

Eyewear Collection from auto motor und sport and Mister Spex – Inspired by Formula 1

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SHERIDAN, WYOMING – Feb. 21, 2025 – "Looks that are one step ahead of everyone else" - that's what the new eyewear collection from auto motor und sport x Mister Spex stands for. The clear number 1 in circulation and reach of car buying magazines in the DACH region* and the innovative eyewear brand have joined forces for a long-term cooperation and are presenting the new sunglasses and prescription glasses as well as the matching cases from today.

The Collaboration

Tedy Bruschi: A Champion on a Heart Health Journey

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SHERIDAN, WYOMING – Feb. 21, 2025 – Tedy Bruschi can talk football all day long. He did it as a linebacker (and three-time world champion) for the New England Patriots, and now he does it for a living as a commentator for ESPN.

Football and Heart Health: A Shared Passion

If you ask him for his favorite football statistic, he’ll probably tell you “366.” It’s a number that belongs to Bruschi, in fact. And it means a lot to him because it relates to the other subject he can talk about all day: heart health.

Super Bowl LIX Coverage Wins Best of AP Award

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SHERIDAN, WYOMING – Feb. 19, 2025 – The Associated Press (AP) has awarded its prestigious "Best of AP – First Winner" to the team responsible for the comprehensive coverage of Super Bowl LIX in New Orleans. This recognition highlights the exceptional multiplatform reporting that went beyond the playing field, capturing the magnitude of this global event.

A Collaborative Effort Across Departments

Unilever Scores Big with UEFA Women's EURO 2025 Sponsorship

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SHERIDAN, WYOMING – Feb. 6, 2025 – Unilever and The Union of European Football Associations (UEFA) have announced a major partnership, naming several of Unilever’s leading Foods and Personal Care brands as Official Sponsors of UEFA Women’s EURO 2025. This exciting collaboration builds on Unilever’s successful activation during UEFA EURO 2024, which spanned 16 brands, 24 markets, and over 126,000 stores. The upcoming tournament is projected to be the most-watched and attended UEFA Women’s EURO in history.

BAM! European Cyclists' Meeting Lands in Italy for 2025 Edition

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SHERIDAN, WYOMING – Feb. 5, 2025 – The highly anticipated European cyclists' gathering, BAM!, is set to take place in the picturesque setting of Piazzola sul Brenta, Padua, Italy, from June 6th to 8th, 2025. This prestigious event will unfold within the expansive park of Villa Contarini, a landmark nestled in the heart of Veneto's extensive cycling network. Cyclists from across Europe are invited to converge on this historic site and celebrate their shared passion for cycling and travel.

A New Home in a Venetian Paradise

TOYOTA Teams Up with Young Creators to Shine Spotlight on Athletes

Submitted by J. Mikhail on

SHERIDAN, WYOMING – October 12, 2024 – Toyota Motor Corporation (Toyota) is launching the GTTA DIRECTORSCUT, a collaborative project with global para-athletes and creators, driven by the desire to support athletes striving to overcome all kinds of barriers.  

TOYOTA DIRECTORSCUT is a collaborative project to share the self-directed work of various creators with the world.  

Team USA and Team Toyota's Steve Serio Wins Fourth Paralympic Medal to Close Out Paris 2024

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SHERIDAN, WYOMING – October 12, 2024 – Thirty-six-year-old Steve Serio won his third consecutive gold medal, and fourth overall Paralympic medal, as a member of the U.S. Men's Wheelchair Basketball team that was victorious over Great Britain, 73-69, in the Paralympic Games Paris 2024 gold medal game. Serio scored 24 points, making 10 of his 18 field goal attempts, in the final Sunday afternoon.  

Team USA and Team Toyota's Jessica Long Wins Another Gold Medal at Paris 2024

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SHERIDAN, WYOMING – October 12, 2024 – Jessica Long added another Paralympic gold medal to her résumé, winning the Women's Para Swimming 100m Butterfly S8 on Saturday to close out the Paralympic Games Paris 2024. Long posted a time of 1:10.59 in the final at Paris La Defense Arena, defeating her competition by over a second.  

Team USA and Team Toyota's Oksana Masters Wins Second Gold Medal in Paris

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SHERIDAN, WYOMING – October 12, 2024 – Oksana Masters claimed a gold medal in the Women's Para Cycling H5 Road Race at the Paralympic Games Paris 2024 at Clichy-sous-bois on Thursday.  

Posting a time of 1:52:14 to cross the line first, Masters now has her ninth gold medal and 19th overall medal in the Paralympic Games.