SHERIDAN, WYOMING – October 12, 2024 – Toyota Motor Corporation (Toyota) is launching the GTTA DIRECTORSCUT, a collaborative project with global para-athletes and creators, driven by the desire to support athletes striving to overcome all kinds of barriers.
TOYOTA DIRECTORSCUT is a collaborative project to share the self-directed work of various creators with the world.
SHERIDAN, WYOMING – October 12, 2024 – Thirty-six-year-old Steve Serio won his third consecutive gold medal, and fourth overall Paralympic medal, as a member of the U.S. Men's Wheelchair Basketball team that was victorious over Great Britain, 73-69, in the Paralympic Games Paris 2024 gold medal game. Serio scored 24 points, making 10 of his 18 field goal attempts, in the final Sunday afternoon.
SHERIDAN, WYOMING – October 12, 2024 – Jessica Long added another Paralympic gold medal to her résumé, winning the Women's Para Swimming 100m Butterfly S8 on Saturday to close out the Paralympic Games Paris 2024. Long posted a time of 1:10.59 in the final at Paris La Defense Arena, defeating her competition by over a second.
SHERIDAN, WYOMING – October 12, 2024 – Oksana Masters claimed a gold medal in the Women's Para Cycling H5 Road Race at the Paralympic Games Paris 2024 at Clichy-sous-bois on Thursday.
Posting a time of 1:52:14 to cross the line first, Masters now has her ninth gold medal and 19th overall medal in the Paralympic Games.
SHERIDAN, WYOMING – July 19, 2024 – In a move set to redefine the accessibility and appeal of boxing, UBX,the innovative boxing and strength gym franchise, has partnered with Adidas Boxing to launch the "Boxing is for Everyone" campaign. This initiative celebrates the transformative power of boxing as a fitness discipline accessible to individuals of all levels and backgrounds. The campaign coincides with the release of a co-branded line of gloves and apparel, available exclusively at UBX gyms worldwide.
Empowering Through Fitness
SHERIDAN, WYOMING – July 19, 2024 – UBX, the innovative boxing and strength training franchise, has announced a significant expansion into the United Arab Emirates (UAE), solidifying its position as a global leader in the fitness industry. This strategic move marks the brand's continued commitment to bringing its unique fitness concept to a broader international audience.
Strategic Partnership Fuels Growth
SHERIDAN, WYOMING – July 3, 2024 – adidas, the global powerhouse in sports and lifestyle footwear, today unveiled the VeloStan Smith, a revolutionary sneaker that seamlessly blends the iconic Stan Smith design with innovative cycling technology. This launch marks a bold new chapter in urban mobility, catering to the growing community of cyclists who demand both performance and style in their everyday footwear.
Redefining the Cycling Experience
SHERIDAN, WYOMING – July 3, 2024 – adidas and Manchester United have unveiled the club's groundbreaking home kit for the 2024/25 season, a design that pays homage to the team's storied history while embracing innovation and performance technology.
A Modern Tribute to Tradition
SHERIDAN, WYOMING – July 3, 2024 – adidas and New Zealand Rugby (NZR) today unveiled their latest jersey designs, set to be worn by the All Blacks and Black Ferns during the 2024 international season. The release marks a quarter-century of collaboration, a partnership that has yielded numerous triumphs and iconic moments in rugby history.
A Design Steeped in Tradition and Innovation
SHERIDAN, WYOMING – June 25, 2024 – In an exciting development for athletes worldwide, renowned athletic apparel brand Nike and innovative recovery technology company Hyperice have partnered to unveil a revolutionary line of wearable technology designed to optimize athlete performance and recovery. The collaboration represents a significant leap forward in the convergence of sports science and apparel technology, with the potential to transform how athletes approach their training and competition routines.
