Planet Fitness Price Increase Signals Shift in Fitness Industry Landscape
SHERIDAN, WYOMING – July 24, 2024 – Planet Fitness, a prominent player in the high-value, low-price (HVLP) gym segment, has recently implemented a significant price increase for its Classic Membership, marking the first such change in nearly three decades. The move, which elevates the monthly fee from $10 to $15, is garnering attention from industry analysts who predict that this strategic decision could reshape the pricing dynamics of the fitness landscape.
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