Giengen an der Brenz – September 10, 2026 -- Steiff is opening its archive to celebrate World Teddy Bear Day on September 9, showcasing rare international collector's pieces that trace more than 120 years of the toy's global appeal.
Five archival bears highlight the toy's worldwide reach
Steiff selected five discontinued collector's pieces to illustrate how different cultures have shaped the design of the teddy bear. The lineup includes the 2005 Carmen bear, inspired by Georges Bizet's opera, and the 2018 Great Escapes New York bear, modeled after the Statue of Liberty.
Also featured are the 2019 Great Escapes Edinburgh bear, dressed in a kilt with traditional Scottish design elements, the 2000 Tomato bear tied to Dutch heritage, and the 2025 Tang Dynasty Prosperous bear, drawing on Chinese imperial history. None of these five pieces remain commercially available.
Steiff's creative director points to shared emotional appeal
Gabriele Seeger, Creative Director Fashion and Plush at Margarete Steiff GmbH, said a teddy bear is understood everywhere, regardless of whether preferences run toward colorful designs or classic natural tones. She noted that the feelings people attach to the bears, as companions, comforters or friends tied to personal memories, remain strikingly similar across cultures.
Current collection targets collectors and everyday buyers alike
Steiff continues to sell teddy bears aimed at different audiences, from cuddly companions for children to premium collector's items. The company said its present lineup includes options meant to serve as gifts, comfort toys or investment-grade collectibles.