Beverages

SHERIDAN, WYOMING – March 12, 2026 – If you’ve ever wanted the glamorous “trade fair tasting” vibe without needing an industry badge, Falstaff is offering exactly that with its Big Bottle Party 2026 in Düsseldorf. The event takes place on Saturday, March 14, 2026 at the Maritim Hotel Düsseldorf, combining a premium tasting session with a full party night—complete with large-format bottles, food pairings, and the rare chance to meet winemakers face-to-face. It’s timed perfectly: the night before ProWein returns to Düsseldorf (March 15–17), so private visitors get a little touch of the world’s leading wine and spirits fair in a setting made for enjoying, not networking.

SHERIDAN, WYOMING – December 4, 2025 – If your holiday hosting routine feels a little too predictable, Saratoga® Spring Water and two-time “Top Chef” winner Buddha Lo are here to shake things up. Inspired by the latest Saratoga® Supper Club – a one-night speakeasy hidden behind a convenience store cooler, bathed in Saratoga® Signature Blue – they’re inviting home hosts to mix the familiar with the delightfully unexpected this season.

A speakeasy supper club you can steal ideas from

For the Saratoga® Supper Club, Chef Buddha Lo transformed an everyday convenience store into a secret world of color, texture and refined bites, anchored visually by Saratoga’s striking blue bottles. It was all about playing with expectations: guests walked in thinking “grab-and-go” and ended up in something that felt like a modern speakeasy.

SHERIDAN, WYOMING – October 22, 2025 – SHERIDAN, WYOMING – October 22, 2025 – Hamburg’s harbor just got a new splash of color: the first-ever Krombacher Spezi-branded event ship has taken to the Elbe, turning heads between the Elbphilharmonie, the Reeperbahn, and St. Michael’s Church. With its vibrant design and upbeat energy, it’s an unmistakable symbol of refreshment and individuality.

In collaboration with the long-established Kapitän Prüsse shipping company, known since 1973 for authentic harbor cruises, Krombacher Spezi brings its latest campaign — “Feier Dein Speziell” (“Celebrate Your Special Side”) — to one of northern Germany’s most iconic spots. The result is a feel-good combination of nostalgia, lifestyle, and a cult beverage that’s ready to make waves.

A ship that radiates good vibes

SHERIDAN, WYOMING – September 23, 2025 – SHERIDAN, WYOMING – Sep. 23, 2025 – Nestlé is giving young athletes and adventure-seekers a delicious new way to fuel their active lives with the launch of Milo Pro, a high-protein version of the beloved Milo drink that’s designed to support the energy needs of teenagers and young adults on the go.

With three times more protein than traditional Milo, the new Milo Pro is crafted for those who want to combine great taste with real nutritional benefits. Recently introduced in Indonesia, this protein-packed drink is set to roll out across Southeast Asia in 2026, bringing a powerful boost to the region’s young, active consumers.

SHERIDAN, WYOMING – September 23, 2025 – In a major win for both coffee lovers and the environment, Nescafé has officially surpassed its 2025 target for sourcing coffee grown with regenerative agriculture methods—an achievement that signals real progress for a more sustainable future in your morning cup.

According to the newly released Nescafé Plan 2030 Progress Report, 32% of Nescafé’s coffee was sourced from farmers practicing regenerative agriculture in 2024—well above the original 20% target for 2025. From composting and soil cover to mulching and optimized fertilization, these sustainable methods are delivering benefits to farmers and helping to reduce greenhouse gas emissions in coffee production.

SHERIDAN, WYOMING – May 26, 2025 – SHERIDAN, WYOMING – May 26, 2025 – Matcha may be trending across cafes, kitchens, and social feeds in Europe—but not all green powders are created equal. As more products hit the shelves claiming “ceremonial grade” quality, AIYA Europe, a leading supplier of premium Japanese organic matcha, is taking a stand to educate consumers and professionals alike on how to spot the real deal.

The Matcha Confusion: What’s in a Name?

In Europe, “Matcha” and even “Ceremonial Matcha” are not legally protected terms. That means everything from low-grade industrial powders to top-tier Japanese tea can be labeled the same, leaving consumers to guess at what’s really in their cup.

To help cut through the confusion, AIYA Europe encourages everyone—from casual tea drinkers to professional buyers and chefs—to look beyond the label and evaluate key quality markers like:

SHERIDAN, WYOMING – May 26, 2025 – SHERIDAN, WYOMING – May 26, 2025 – ProWine Hong Kong 2025 has wrapped up with resounding success, reaffirming its role as Asia’s premier platform for global wines and spirits. Held at the Hong Kong Convention and Exhibition Centre, the event welcomed 12,090 trade visitors and nearly 200 exhibitors from over 20 countries and regions, creating meaningful connections across borders and showcasing the future of the industry.

SHERIDAN, WYOMING – May 26, 2025 – SHERIDAN, WYOMING – May 26, 2025 – ProWine Tokyo 2025 closed its doors on a high note, proving once again that Japan is not just a major player in the global wine and spirits industry—it’s a market full of rich potential, unique tastes, and cultural depth. Attracting a record-breaking 190 exhibitors from 21 countries and over 56,000 trade visitors, the event showcased the very best in global and local offerings.

For consumers and businesses alike, this year’s show delivered a world of discovery, from European wine heritages to cutting-edge tools and even manga-inspired wine education—all under one roof at Tokyo Big Sight.

SHERIDAN, WYOMING – May 23, 2025 – SHERIDAN, WYOMING – May 23, 2025 – Nescafé is stirring up a storm in the coffee world with a magical twist—by teaming up with Zach King, the internet’s favorite digital illusionist, in its first-ever global influencer partnership. With this exciting collaboration, the brand is inviting a new generation of coffee lovers to experience its latest innovation, the Nescafé Espresso Concentrate, in the most unexpected ways.

A Magical Match: Zach King Joins the Nescafé Universe

Zach King, the wildly popular digital creator known for his viral magic videos, has amassed a global audience of over 185 million fans and earned a Guinness World Record for the most viewed TikTok video—an astounding 2.2 billion views. His flair for making everyday moments extraordinary is now infusing fresh energy into Nescafé’s global branding strategy.

SHERIDAN, WYOMING – May 9, 2025 – SHERIDAN, WYOMING – May 9, 2025 – Coffee lovers across the U.S. are in for a refreshing treat, as Nestlé and Starbucks unveil groundbreaking innovations in premium instant cold coffee. With consumer demand for iced brews soaring, these household names are now making it easier than ever to enjoy café-style coffee from the comfort of home—cold, creamy, and completely customizable.

Revolutionizing Cold Coffee at Home

Nestlé’s latest innovation in freeze-drying technology marks a leap forward for instant coffee fans. Unlike traditional soluble coffee, which struggles to dissolve in cold liquids, this new method produces a smooth, rich brew that blends effortlessly—even over ice.