Spirits & Cocktails

SVEDKA Launches Clear Gameday Merch Collection for Football Season

Louisville, Ky. – October 05, 2026 -- SVEDKA Vodka Water is extending its transparent-can branding into a line of see-through tailgate gear, with the Clearest Gameday Collection going on sale October 9th at prices ranging from $4 to $90.

The collection turns stadium clear-bag rules into a fashion statement

Inspired by the brand's transparent vodka water can, the limited-edition lineup includes clear fashion and lifestyle items designed for tailgates, watch parties, and stadium seating. Each piece draws on one of SVEDKA Vodka Water's four flavors -- Strawberry, Peach, Lime, and Pineapple -- adding a splash of color to the otherwise clear products.

David Binder, Senior Brand Director at SVEDKA, said the collection takes the transparency that defines SVEDKA Vodka Water and makes it "playful, fashionably functional and football ready."

Chipotle Revives Cult-Favorite Margarita for $6 in Five-City October Tour

Newport Beach, Calif. – September 28, 2026 -- Chipotle Mexican Grill is bringing back its discontinued margarita for one weekend in October at five restaurants, pouring $6 drinks to fans who have spent years asking for its return on social media.

The margarita returns to one restaurant every weekend this month

Called the "Summon the Spirits Tour," the pop-up campaign kicks off in Denver on October 2 and 3, then moves to Brooklyn on October 9 and 10, Dallas on October 16 and 17, Los Angeles on October 23 and 24, and finishes in New Orleans on October 30 and 31. Each stop runs from 3 to 9 p.m. local time, and the drink is limited to guests 21 and older.

Angel's Envy Debuts Rye Whiskey Finished in Peach Brandy and Oak

Louisville – September 28, 2026 -- Angel's Envy will release its Cellar Collection Volume 6, a rye whiskey finished in both peach brandy and toasted oak barrels, nationwide on October 9, 2026, priced at $199.99 per 750 mL bottle.

Master Distiller Owen Martin uses two finishing stages for the first time in the series

Created by Master Distiller Owen Martin, Volume 6 marks the first Cellar Collection release to undergo two distinct finishing processes rather than one. The blend of rye whiskeys spends 15 to 23 months in peach brandy barrels or 6 to 12 months in toasted oak barrels before blending, with total aging ranging between 8 and 11 years.

Jeptha Creed Marks 10th Anniversary With Three-Part Video Series

Shelbyville, KY – September 21, 2026 -- Jeptha Creed Distillery is releasing a three-part video series across 2025 to mark its 10th anniversary, with new chapters tied to key dates throughout the year.

The series began July 4th with a chapter honoring America's 250th anniversary, focusing on the Nethery family's generations-long farming history in Shelby County, Kentucky.

The second chapter traces a decade of heirloom corn experimentation

Released September 18th, Decade of Dedication: Jeptha Creed Solera explores the heirloom corn varietals grown on the family farm and used in the distillery's whiskey over the past ten years. The chapter also spotlights the anniversary release, Jeptha Creed Solera Aged Bourbon, which blends whiskeys distilled from every heirloom corn varietal the distillery has produced to date.

11 Tennessee Distilleries Unite for Collective Whiskey With Digital Tag Tech

Atlanta – September 16, 2026 -- Eleven Tennessee distilleries have joined forces to release The 2026 Tennessee Collective American Whiskey, a single bottle built from the craft of Big Machine Distillery, Gate 11 Distillery, Jack Daniel's Distillery, Leiper's Fork Distillery, Nelson's Green Brier Distillery, Old Dominick Distillery, Old Glory Distilling Co., Peg Leg Porker Distillery, Short Mountain Distillery, Sugarlands Distilling Co. and Tennessee Legend Distillery.

The whiskey is sold at each participating distillery's tasting room and available for pre-order online at the Tennessee Whiskey Trail's website, with release beginning September 1, 2026.

Armenian Luxury Brandy House Debuts in US at Pre-Emmys Gifting Lounge

Los Angeles – September 16, 2026 -- Jardins d'Arménie, a family-owned Armenian brandy house, has been selected to join an exclusive Pre-Emmys Celebrity Gifting Lounge in Los Angeles running September 11-12, 2026, marking its official launch into the United States market.

The invitation places the brand among a curated selection of products presented to Emmy nominees, presenters and other VIP guests ahead of the awards ceremony. Armen Pogossian, co-owner of Jardins d'Arménie, said the occasion gives the brand a chance to share its heritage and craftsmanship with a new audience as it enters the U.S. market.

Verpoorten's Christmas Market Eggnog Punch Hits Supermarket Shelves

Bonn – September 15, 2026 -- Verpoorten Eierpunsch, the warm eggnog punch long associated with German Christmas markets, will be sold in supermarkets for the first time starting October 2026. The product will arrive in the classic 0.7-liter Verpoorten bottle, expanding beyond its previous availability through the company's own online shop.

For more than a decade, the creamy winter drink has been served at over 250 Christmas markets across Germany. The retail launch responds to what the company describes as a frequently requested consumer demand.

The punch blends Verpoorten Original with fruity white wine

Verpoorten Eierpunsch combines the brand's original eggnog liqueur with fruity white wine and select ingredients to create a creamy punch with a wintry note. Served warm, it can now be prepared at home after a winter walk or during an advent gathering with friends and family.

Rancho La Gloria Bottles a Boozy Pumpkin Spice Espresso Martini

Sausalito, Calif. – – September 15, 2026 -- Fall's favorite flavor is getting a party-ready upgrade. Rancho La Gloria has released a limited-edition Pumpkin Spice Espresso Martini, a 14.9% ABV, agave wine-based ready-to-drink cocktail sold in the brand's signature 1.5L party bottle.

The seasonal drink blends espresso and coffee notes with pumpkin spice, aiming to bring bar-quality espresso martinis to gatherings without the work of shaking individual cocktails. Rancho La Gloria markets the format for Halloween parties, Friendsgiving tables and post-Thanksgiving dessert pours.

The bottle is designed for effortless group serving.

Rancho La Gloria says the 1.5L size lets hosts skip mixing drinks one at a time: chill, shake and pour straight from the bottle. The company recommends serving it in a coupe or martini glass, garnished with a dusting of cinnamon, nutmeg or pumpkin spice.

LOUIS XIII Unveils $28,000 BLACK PEARL Cognac, Limited to 398 Decanters

Cognac – September 13, 2026 -- LOUIS XIII Cognac has launched BLACK PEARL: TRIBUTE TO THE BIRTHPLACE OF LOUIS XIII, a new limited-edition expression priced at $28,000 per decanter and capped at just 398 bottles worldwide.

The release is inspired by Le Grollet, the historic cellar where the LOUIS XIII story began. Cellar Master Baptiste Loiseau selected an extraordinary eau-de-vie from the House's collection of demijohns -- the only one identified as carrying the distinct signature of Le Grollet, a trait passed down from his predecessor, Pierrette Trichet. Loiseau infused it into a single, hand-selected tierçon to create the blend.