Women's Health

Chicago – October 06, 2026 -- Thinx is launching Butterfly Shorts, a new period underwear style designed to be worn as visible athleisure rather than hidden undergarment, available starting today at Thinx.com for $56.

The shorts offer leakproof protection for up to 12 hours

Butterfly Shorts feature Coolcore breathable mesh fabric and an absorbent gusset built for overnight use. They come in sizes XS through 4X and are marketed for activities like workouts, travel, and daily errands.

The style builds on an existing teen product

Thinx previously offered a Butterfly Shorts style for teens, and this launch extends the same design -- combining protection, comfort, and wearability -- to an adult audience.

New York – September 22, 2026 -- Elm Biosciences, the skincare company co-founded by Martha Stewart and dermatologist Dr. Dhaval Bhanusali, launched the Elemental Lip Serum on September 22, 2026, priced at $45 and sold exclusively at ElmBiosciences.com and select dermatology partners.

The formula targets a skin zone most anti-aging products ignore

Lips have thin skin and virtually no oil glands, making them prone to dryness, volume loss, and vertical lines. Unlike glosses that coat the surface or balms that offer short-lived moisture, Elm designed this balm-oil hybrid to visibly improve lip aging over time while still functioning as a wearable, non-sticky cosmetic.