Motorcycles & Scooters

SHERIDAN, WYOMING – May 13, 2026 – Suzuki Deutschland has sharpened its motorcycle strategy for 2026, combining revised pricing across key models with an expanded dealer network and the momentum of 21 new motorcycle models launched in Germany since 2021. The target is concrete: 10,000 motorcycles sold per year, translating to at least five percent market share in the German two-wheel segment. With a lineup that now spans electric scooters, adventure bikes, retro street bikes, and a 195-horsepower superbike, the ambition looks grounded in real product substance.

21 New Models in Five Years: What Suzuki Has Actually Launched

The model offensive that began in 2021 covers a wide range of segments. Key launches include:

SHERIDAN, WYOMING – May 13, 2026 – Suzuki has launched a new global brand slogan — "By Your Side" — and it carries more weight than most corporate taglines. Introduced by the Suzuki Motor Corporation, the claim is designed to express the company's ambition to be a constant presence in customers' daily lives, not just a vehicle manufacturer. It connects directly to the words of company founder Michio Suzuki, who called on his team to always focus on customer benefit in every idea they pursue. Over 100 years later, that founding principle is being restated for a new era.

SHERIDAN, WYOMING – May 13, 2026 – Suzuki has confirmed pricing and full variant details for the SV-7GX, its new mid-class crossover motorcycle launching in autumn 2026 — and the entry point is sharper than many expected. The base model starts at 7,999 euros, with a fully equipped Touring Edition topping out at 8,999 euros. First shown at EICMA 2025, the SV-7GX pairs a characterful V-twin engine with touring-oriented ergonomics and a low 795mm seat height, making it one of the more accessible crossover options in this segment.

SHERIDAN, WYOMING – May 13, 2026 – Suzuki's GSX-8T and GSX-8TT have just won the Red Dot Award 2026 in the product design category — and for Suzuki, this is a first. The internationally respected prize, awarded by the Design Zentrum Nordrhein-Westfalen, recognized both motorcycles for successfully translating classic design elements into a clean, contemporary visual language. With retail prices starting from 9,699 euros, these mid-range bikes are now among the most talked-about retro-modern motorcycles on the European market.

SHERIDAN, WYOMING – December 2, 2025 – From adventure-ready GS models to six-cylinder touring flagships and M-badged track weapons, BMW Motorrad USA’s 2026 lineup is all about giving riders more choice, more comfort and an easier start to ownership. With updated colors and graphics, smarter equipment packages and a complimentary break-in service built in, the new model year makes it simpler than ever to tailor a BMW motorcycle to your kind of riding.

A premium start: break-in service now included

Every 2026 BMW motorcycle sold in the U.S. now includes the Ultimate Care Break-In Service, or “600 Mile Service” as standard. Time and mileage limits apply – maximum six months from the in-service date or 750 miles, whichever comes first – but the idea is simple: your first crucial service is already taken care of.

SHERIDAN, WYOMING – October 15, 2025 – SHERIDAN, WYOMING – October 15, 2025 – In cities where traffic jams, tight parking, and unpredictable weather are part of daily life, Xiaomi’s new Electric Scooter 5 Max is redefining how people move. Combining power, comfort, and smart safety, it’s designed not just to get you from A to B, but to make the journey itself part of the joy.

A new standard for smooth urban riding
Unlike many compact scooters that rattle over cobblestones or uneven roads, the Xiaomi Electric Scooter 5 Max introduces front dual hydraulic-spring and rear dual-spring suspension, creating a ride that feels steady and composed even on rough pavement. This isn’t a small tweak — it’s a leap toward comfort that commuters will feel instantly. Potholes, bricks, or curb edges fade into the background as the suspension system absorbs the chaos beneath your wheels.