SHERIDAN, WYOMING – August 9, 2025 – Europe’s bubble tea scene is about to get even sweeter. CoCo Bubble Tea, the globally loved milk tea brand, has announced an ambitious plan to double its European store count within the next 24 months — and it’s doing so with a mix of bold expansion, local flavor, and a community-first approach.
From Amsterdam to Mallorca — and Beyond
CoCo’s latest store openings in The Netherlands, Spain, and Germany hint at the momentum already in motion. Amsterdam has welcomed a new shop, with another opening soon in the Mall of the Netherlands — the country’s largest shopping center. Spanish fans can now sip their favorite Brown Sugar Pearl Lattes in Mallorca and Granada, while Düsseldorf strengthens the brand’s Central European presence.
By moving into smaller cities alongside established hubs, CoCo is widening its reach while tapping into fresh, untapped markets. It’s a strategy that could make bubble tea a staple well beyond the big-city streets.
Why This Expansion Matters
Bubble tea has moved from niche to mainstream in Europe over the past decade, especially among Gen Z and Millennial drinkers. CoCo, which began its international push back in 2011, has the early-mover advantage — and it’s using it to embed itself deeply into local cultures.
The brand isn’t just chasing numbers; it’s cultivating relationships. "They are the driving force behind our goal to double our stores in Europe, and we will focus on growing with purpose and community," said Kody Wong, Deputy General Manager of Business Development at CoCo Bubble Tea.
Culture at the Core
CoCo’s "Boba Squad" — its affectionate name for employees — reflects the energy and resilience the brand wants to share with every cup. European fans have embraced this playful identity, amplified by CoCo’s social media buzz and pop-culture collaborations, including partnerships with popular gaming franchises like Honkai Impact 3rd in the UK and France.
By tailoring menus to local tastes and cultural trends, CoCo ensures that every store feels both globally recognizable and locally relevant.
Building a Franchise Family
The expansion is powered by a solid franchise model that prioritizes long-term support over quick wins. CoCo offers:
- Comprehensive training and operations guidance
- Centralized European distribution for consistent quality
- On-site consulting and regional R&D for menu adaptation
- Marketing and strategic planning assistance
This hands-on approach ensures franchisees aren’t just operators — they’re part of a brand community with room to grow.
Mini Comparison: How CoCo Stands Out from Other Bubble Tea Brands
- Early Entry Advantage: CoCo started global expansion in 2011, earlier than many rivals.
- Local Adaptation: Menus tailored for each market, from sweetness levels to seasonal flavors.
- Culture-Driven Branding: Strong emphasis on fun, community, and pop culture connections.
- Operational Backbone: Central distribution hub streamlines supply and quality control.
With a single-store franchise program also in play, CoCo is opening the door for individual entrepreneurs to join the movement — one cup at a time.
A Future Full of Flavor
From beachside sips in Spain to urban pick-me-ups in Northern Europe, CoCo’s European journey is just getting started. If the past decade is any indication, its next two years could redefine bubble tea’s place in the continent’s everyday life.
Learn more at www.coco-tea.com