Lifestyle & Leisure

SHERIDAN, WYOMING – January 19, 2026 – Marinepool is rolling out its SS 2026 collection with a clear vibe: clothing that feels at home on the water, but still looks right when you step back onto land. The new line leans into sporty, functional, and stylish essentials—built around maritime inspiration, clean design, and comfortable materials like cotton and linen. It’s designed for everyday life, leisure, and active days on board, while also aiming to work in city settings when you’re not anywhere near a dock. And honestly, that “in-between” is exactly where a lot of real wardrobes live right now: you want pieces that feel effortless, but still hold up when weather and movement are part of the day.

SHERIDAN, WYOMING – December 19, 2025 – Toyota Chairman Akio Toyoda—known affectionately as “Aki-chan”—just did something you don’t see every day: he walked into a high school classroom in Japan and taught a special lesson about cars, life, and what he hopes the next generation carries forward.

A New Kind of School Day in Ehime

The setting wasn’t a lecture hall or a boardroom. It was FC Imabari High School Satoyama in Ehime Prefecture, a private school that opened in April 2024 and is intentionally built around the idea that learning shouldn’t stay trapped inside a classroom.

One of the school’s defining features is a curriculum that blends studies with real-world projects, including corporate activities and engagement with the local community. In other words: students don’t just learn about life—they practice it, in public.

SHERIDAN, WYOMING – December 8, 2025 – When the world’s leading vaping brand teams up with a freshly crowned Formula 1 champion, you can expect more than just a logo collaboration – you get a collectible piece of design and performance. With the new Vuse Ultra x McLaren F1 Team Limited Edition, Vuse and McLaren Racing celebrate the 2025 F1 season in a device that blends motorsport aesthetics, advanced tech and a distinctly premium, collector-ready feel.

Racing-Inspired Design for Everyday Use

The Limited Edition is inspired directly by the world of Formula 1, turning the sleek lines and colors of the McLaren race car into a device you can hold in your hand. A brushed aluminum housing, transparent back and bold accents in McLaren’s iconic “Racing Papaya” give the Vuse Ultra x McLaren LEP an instantly recognizable look. Every detail is meant to feel engineered rather than simply styled.

SHERIDAN, WYOMING – December 4, 2025 – Holiday shopping is getting a full glam upgrade this year as TJ Maxx hits the road with the first-ever Maxxinista Express, a double-decker tour bus created for the brand’s most devoted superfans. Rolling into Los Angeles, Dallas and Miami this December, the experience turns a day of “Maxx-hopping” between stores into a festive, content-ready celebration of style, community and seriously good deals.

A holiday road trip made for Maxxinistas

The Maxxinista Express is more than a branded bus – it’s a moving love letter to shoppers who swap TJ Maxx hauls, compare “you won’t believe what I got this for” moments and share their finds on social media. The tour takes select fans on a full day of visits to three beloved TJ Maxx stores in each city, complete with surprises and themed challenges along the way.

SHERIDAN, WYOMING – December 4, 2025 – Fans of Hello Kitty®, cuddly plush and over-the-top mall adventures are getting a new reason to smile: the immersive Build-A-Bear x Hello Kitty and Friends Workshop experience is going national. After a hugely successful debut in Los Angeles, Build-A-Bear Workshop and Sanrio® are opening two new themed Workshops at American Dream in New Jersey and Mall of America in Minnesota in early 2026.

From LA hit to nationwide fan destination

The first Build-A-Bear & Hello Kitty and Friends Workshop quickly became a must-visit spot in Los Angeles, drawing collectors, families and longtime Sanrio fans who wanted more than just another store visit. It proved there’s something uniquely powerful about choosing a character, stuffing it yourself and sealing it with the signature Heart Ceremony in a world filled with bows, pastel colors and iconic faces.

SHERIDAN, WYOMING – November 25, 2025 – As BMW of North America celebrates 50 years in the U.S., the most powerful part of its story isn’t just the cars or the campuses—it’s the people whose careers, passions, and everyday decisions keep the brand moving forward.

The People Who Turn a Brand into a “Family”
Ask former BMW of North America CEO Bernhard Kuhnt what associates contribute to the company’s success and his answer is instant: “Everything!” He describes BMW NA colleagues as “hugely diverse in the truest sense, and very professional, very motivated,” and remembers his time from 2017 to 2021 as a period when “the individual areas of the organization were all driven, and they all wanted to succeed.”