Audi is stepping onto the biggest stage in motorsport — and doing it with purpose. Just 115 days before its first Formula 1 race, the brand unveiled its striking new R26 Concept in Munich, offering a clear look at how Audi intends not only to compete, but to redefine its identity through F1. With a new design philosophy, ambitious leadership, and a modern factory-team structure spanning Germany, Switzerland, and the UK, Audi’s entry into Formula 1 signals far more than a sporting milestone.A new chapter in Audi’s transformationFor CEO Gernot Döllner, For…

Audi has officially revealed the design direction that will carry the brand into its long-awaited Formula 1 debut in 2026 — and the message from Munich is clear: this is more than entering a racing series. It’s a transformation of the entire company. The newly unveiled Audi R26 Concept delivers the first glimpse of what the four rings will look like at the pinnacle of motorsport, combining cutting-edge engineering with an elevated emotional identity.A racing entry with a deeper purposeDuring the Audi One reveal event, CEO Gernot Döllner emphasized that F…

SHERIDAN, WYOMING - November 11, 2025 - The Princess F58 has arrived - and it's redefining what luxury and space mean in a 58-foot yacht. With the unmistakable elegance that has made Princess Yachts a symbol of British craftsmanship, the new F58 blends refined design, cutting-edge engineering, and effortless livability in one exceptional package.A yacht that feels far larger than its sizeAt 59 feet overall, the new Princess F58 Flybridge Yacht has been masterfully designed to feel like a much larger vessel. Her generous flybridge, complete with a sleek G…

For decades, American BMW privateers had to wrench their own street cars into race shape. Today, they can order a factory-built BMW race car with a parts pipeline, tech support, and a clear pathway from entry level to the top of GT racing. Chapter 45 of PressClub USA's customer-racing history explains how that transformation happened - and why it reshaped paddocks across the U.S.Why North America was a special challengeSanctioning bodies in the U.S. long used rulebooks that didn't match Europe's, which meant BMW's …

As dusk settles over Daytona International Speedway this weekend, a new era of BMW endurance racing will quite literally shine. BMW M Team WRT is taking the BMW M Hybrid V8 onto American soil for its first official IMSA WeatherTech SportsCar Championship test - and the prototype's new yellow headlights are stealing the show before the race even begins.A debut that blends design and performanceBMW's latest evolution of its hybrid hypercar pairs technological refinement with visual drama. Alongside aerodynamic tweaks…

The next generation of racing talent is ready to take the wheel. BMW M Motorsport has proudly concluded the inaugural year of its M Racing Academy, a comprehensive training program dedicated to shaping rising stars from customer racing into complete professional drivers. The "Class of 2025" - Berkay Besler, Nerea Martí, Matt Million, and Niels Tröger - spent the past year immersed in a hands-on journey of performance, mentorship, and personal growth under the guidance of BMW's elite works drivers.Inside BMW's inten…

For the first time in its storied history, Nautor Swan's sailing legacy sets course for Asian waters. The inaugural Swan Asian Regatta will take place from November 7-9, 2025, at the picturesque Riviera Zushi Marina in Japan - a stunning venue overlooking Sagami Bay with views of Mount Fuji.The event marks a milestone for both Nautor Swan and Japan's growing sailing community, uniting owners, crews, and enthusiasts for three days of sport, celebration, and cultural exchange. More than just a regatta, it's a symbol …

Ice rinks may soon have their smartest upgrade yet. At FSB 2025 in Cologne, Italian company WM technics is unveiling IceSense, a breakthrough system that transforms ice maintenance into a fully data-driven process. Designed for professional arenas and local ice halls alike, IceSense promises smoother surfaces, lower energy costs, and greener operations — all through the power of precision data.A new era of ice perfectionKeeping an ice rink in top condition has always been an art. But with IceSense, it becomes a scien…

For boating enthusiasts who crave elegance, functionality, and unforgettable experiences on the water, the newly launched H9 Outboard (H9 OB) offers an irresistible blend of sleek design, premium craftsmanship, and intelligent comfort features. Whether you're sailing on a serene lake or powering through open ocean waters, the H9 OB transforms every trip into a stylish escape.Elegance That Turns Heads on Any WaterWith its signature vertical stem profile, streamlined H-Series lines, and seamlessly integrated windshield, the H9 OB is designed to deliver bo…

Boating enthusiasts looking for a blend of elegance, performance, and personalized comfort have a new reason to celebrate. The newly launched H9 Sterndrive from Four Winns sets a new benchmark for premium bowriders under 40 feet, combining timeless design with high-end features that redefine what’s possible on the water.Crafted for those who appreciate refined craftsmanship and seamless functionality, the H9 Sterndrive brings luxury boating to a whole new level — perfect for relaxing afternoons on a lake or unforgettable escapes at sea.Style Meets Funct…