Audi is stepping onto the biggest stage in motorsport — and doing it with purpose. Just 115 days before its first Formula 1 race, the brand unveiled its striking new R26 Concept in Munich, offering a clear look at how Audi intends not only to compete, but to redefine its identity through F1. With a new design philosophy, ambitious leadership, and a modern factory-team structure spanning Germany, Switzerland, and the UK, Audi’s entry into Formula 1 signals far more than a sporting milestone.A new chapter in Audi’s transformationFor CEO Gernot Döllner, For…

Audi has officially revealed the design direction that will carry the brand into its long-awaited Formula 1 debut in 2026 — and the message from Munich is clear: this is more than entering a racing series. It’s a transformation of the entire company. The newly unveiled Audi R26 Concept delivers the first glimpse of what the four rings will look like at the pinnacle of motorsport, combining cutting-edge engineering with an elevated emotional identity.A racing entry with a deeper purposeDuring the Audi One reveal event, CEO Gernot Döllner emphasized that F…

For decades, American BMW privateers had to wrench their own street cars into race shape. Today, they can order a factory-built BMW race car with a parts pipeline, tech support, and a clear pathway from entry level to the top of GT racing. Chapter 45 of PressClub USA's customer-racing history explains how that transformation happened - and why it reshaped paddocks across the U.S.Why North America was a special challengeSanctioning bodies in the U.S. long used rulebooks that didn't match Europe's, which meant BMW's …

As dusk settles over Daytona International Speedway this weekend, a new era of BMW endurance racing will quite literally shine. BMW M Team WRT is taking the BMW M Hybrid V8 onto American soil for its first official IMSA WeatherTech SportsCar Championship test - and the prototype's new yellow headlights are stealing the show before the race even begins.A debut that blends design and performanceBMW's latest evolution of its hybrid hypercar pairs technological refinement with visual drama. Alongside aerodynamic tweaks…

The next generation of racing talent is ready to take the wheel. BMW M Motorsport has proudly concluded the inaugural year of its M Racing Academy, a comprehensive training program dedicated to shaping rising stars from customer racing into complete professional drivers. The "Class of 2025" - Berkay Besler, Nerea Martí, Matt Million, and Niels Tröger - spent the past year immersed in a hands-on journey of performance, mentorship, and personal growth under the guidance of BMW's elite works drivers.Inside BMW's inten…

SHERIDAN, WYOMING – Sep. 23, 2025 – BMW fans, speed lovers, and adrenaline chasers — this one's for you. The new BMW M2 CS has just etched its name into Nürburgring history with a blistering lap time of 7:25.5, redefining what we can expect from compact performance cars. But this isn't just about lap times — it's about passion, precision, and the pure joy of driving.A new compact king on the ‘Green Hell’The Nürburgring-Nordschleife is no ordinary racetrack. Nicknamed the “Green Hell,” it’s a 12.9-mile stretch of asphalt revered (and feared) by racers ac…

SHERIDAN, WYOMING – Sep. 23, 2025 – When it comes to sibling rivalry, few stories can rival the emotional horsepower behind BMW's 2001 American Le Mans Series (ALMS) campaign. On one side stood the established might of BMW Motorsport’s Team Schnitzer. On the other, BMW of North America’s scrappy but determined Prototype Technology Group (PTG). What unfolded was a turbocharged season of drama, grit, and—ultimately—vindication.More Than Just a Race Car—It Was a StatementIn the late ‘90s, PTG dominated GT racing with the E36 M3, taking wins and titles, yet…

SHERIDAN, WYOMING – Sep. 23, 2025 – BMW fans, motorsport lovers, and car-curious families have a new reason to hit the road to Los Angeles this summer. The Petersen Automotive Museum has teamed up with BMW of North America to unveil a high-octane tribute to one of the brand’s most beloved icons: the BMW 3 Series. The exhibit, The Ultimate Racing Machine. 50 Years of the 3 Series in Motorsports, is now open in the newly reimagined Vault and will run for an entire year.A golden anniversary worth celebratingFor half a century, the BMW 3 Series has been mor…

SHERIDAN, WYOMING – Sep. 23, 2025 – At one of the most grueling motorsport events in the world, MINI and Bulldog Racing proved once again that endurance, precision, and personality can go hand in hand—finishing an exhilarating 24-hour race at Nürburgring with a proud second place in the SP3T class.For racing fans and MINI lovers alike, this wasn’t just a competition—it was a story of grit, elegance, and bold flair. Piloted by a diverse international team, the MINI John Cooper Works once again lit up the legendary “Green Hell,” capturing hearts both on a…

SHERIDAN, WYOMING – Sep. 23, 2025 – Racing fans and BMW enthusiasts alike have something to cheer about as the BMW M4 GT3 EVO clinched its first win of the IMSA season during the Six Hours of the Glen. This wasn't just any race—it was a gutsy, come-from-behind performance that turned what looked like a setback into a spectacular celebration of strategy, teamwork, and pure driving talent.A North American Breakthrough for Harper and HesseFor BMW M works drivers Dan Harper and Max Hesse, this win marked a milestone. Racing for Paul Miller Racing in the GTD…