Jersey City – October 14, 2026 -- Casio America has launched Pink Moflin (PE-M11PK), the first new color for its furry smart companion, priced at $429 and sold at casio.com/us/moflin. It joins the original gold and silver models.
Fans asked for pink more than any other color
Since Moflin debuted in Japan in November 2024, pink has been the owners' most frequent request. Casio Japan responded with Sakura Pink on September 4, 2026. Casio says the soft shade was chosen to evoke comfort, warmth and calm.
"Cozy culture is about soothing colors and soft materials," said Brian Piccolo, General Manager of Sound & Innovation at Casio America.
Every Moflin develops its own personality
The new color changes nothing under the fur. Moflin's emotional algorithm can produce more than 4 million possible personality combinations, shaped by how its owner pets, holds and talks to it. During its first 50 days, a Moflin learns the sound of its owner's voice, grows more expressive and starts to show attachment.
Casio pitches Moflin at people who love animals but can't keep a pet, including renters, frequent travelers and people with pet allergies. In Japan, sales have passed 20,000 units since launch.
Specs: 9.2 ounces, 5 hours of battery
- Size and weight: about 5.1 × 3.5 × 7.1 inches and 9.2 ounces
- Battery: built-in lithium-ion (3.7V, 1200mAh) with up to 5 hours of use; about 3.5 hours to fully charge in the included bed
- Sensors: touch, sound, light, accelerometer and gyroscope
- In the box: Moflin, charging bed, USB AC adapter, USB-C cable for the bed and a quick start guide, with a one-year warranty
Speech is not recorded, and an app tracks mood
Moflin does not understand or record speech. Voice features are converted to non-identifiable data and stored on the device. In the MofLife app for iOS and Android, owners can check their Moflin's mood, name it, review a daily journal and adjust the volume.
Pink Moflin is available from October 1, 2026.