Chicago – November 06, 2026 -- Lands' End has turned a warehouse in Chicago's West Loop into The Holiday Tree Farm, an immersive holiday pop-up open to the public November 6–8, 2026.
The pop-up runs three days with set hours
Doors open Friday, November 6, and Saturday, November 7, from 12 p.m. to 8 p.m. On Sunday, November 8, the hours are 11 a.m. to 6 p.m.
An opening celebration kicked off the weekend. Attendees included NFL star-turned-Wisconsin farmer Joe Thomas and Chicago natives and TV personalities Giuliana and Bill Rancic.
Visitors can embroider totes, sip La Colombe drinks and swap sweaters
The programming includes:
- A Trim-the-Tote embroidery station for personalized Lands' End totes
- A Holiday Drink Lodge serving specialty beverages in partnership with La Colombe
- A holiday sweater swap with ThredUp, where guests trade in a pre-loved sweater for a Lands' End CashTouch sweater
Children's book readings and signings with a local author are also scheduled, along with appearances by Chicago-based run clubs and what the company calls other festive surprises.
The holiday assortment is on display, with CashTouch in the spotlight
The space showcases winter outerwear, pajamas for the whole family, holiday home décor and gifting essentials. Lands' End also highlights CashTouch, its cashmere-like fabric designed for everyday wear and easy care.
Chicago is where the brand began
Lands' End ties the event to its Chicago beginnings more than six decades ago. CEO Charlie Cole said the brand has "something uniquely generational" about it, and that holidays bring families together. He added that hosting the event in the company's hometown was an opportunity too good to pass up.
Shoppers elsewhere can browse a Chicago holiday edit
Lands' End is also offering a shoppable Chicago holiday edit of outerwear, pajamas, sweaters, home décor and more. It is available on Landsend.com and in Lands' End stores.