New York – October 13, 2026 -- Dog owners heading into holiday travel now have a new daily option: PetLabCo.® has launched NeuraBlendTM Calming Chew, a melatonin-free soft chew priced at $38.60 to $43.93 for a 30-day tub, depending on dog size.
It is the company's first calming product. Each pork-flavored chew combines 10 active ingredients, including valerian root, ashwagandha, L-theanine and a postbiotic blend, to help support calm behavior.
Ten ingredients target four pathways
According to PetLabCo.®, the ingredients work across four pathways: gut-brain, stress response, neurotransmitter and botanical support. The vet-reviewed formula includes PRIOME® MW, a postbiotic blend designed to support the gut-brain axis, and KSM-66® Ashwagandha Root Extract, a clinically studied, branded adaptogen.
The chew contains no melatonin, which the company says makes it suitable for daily use without leaving dogs sluggish.
A 7-day lead-in precedes stressful events
The chews are dosed daily by dog size. Ahead of an anticipated stressful event, the protocol calls for a double administration. It starts 7 days before and continues through the event plus 2 days after.
PetLabCo.® names several situations where owners can use it: road trips, flights, boarding stays, houseguests and fireworks.
Vets and founders explain the approach
Dr. Israel Swann, DVM, a PetLabCo.® consultant, said emotional well-being is tied to multiple systems in the body. He added that a calming supplement can help owners build a consistent routine before events such as travel or boarding.
CEO and Co-Founder Chris Masanto said changes in routine can be tricky for dogs during the holidays. The company wanted a chew that fits into a daily routine while giving owners an easy way to prepare for stressful moments.
Pricing and availability
The 30-day tub carries a recommended retail price of $38.60 for small dogs, $41.26 for medium and $43.93 for large. NeuraBlendTM joins PetLabCo.®'s existing lines covering gut health, joint health, seasonal allergy and immune support, and dental care, and extends the brand into the Calming & Behavior category.