HOUSTON – November 05, 2026 -- Electrolit's new Holiday Hydration retail campaign is arriving in U.S. stores this fall, with in-store displays running until early January 2027 while supplies last.
Janelle Yip fronts a winter-sports push
Professional freestyle skier and Electrolit athlete Janelle Yip stars in the campaign, which targets shoppers preparing for winter sports, travel and outdoor adventures. Yip said staying hydrated is something she prioritizes wherever the season takes her.
Point-of-purchase displays appear at major chains
The campaign comes to life through in-store displays at participating retailers. Locations include 7-Eleven, Circle K, Albertsons, Kroger, Walmart and H-E-B, among others. Timing and offers may vary by retailer.
A sweepstakes will offer ten $1,000 gift cards
Electrolit will also run a consumer sweepstakes this season. The prize pool includes ten The North Face gift cards worth $1,000 each, plus Electrolit winter gear.
The sweepstakes is not yet open. Eligibility details and Official Rules will be announced later. No purchase is necessary to enter or win, and the sweepstakes is void where prohibited.