Non-Alcoholic Drinks

Purchase, N.Y. – October 05, 2026 -- Pepsi is marking the New York Knicks' championship season with limited-edition cans and bottles that give fans a shot at winning game tickets. The "Champions Deserve Pepsi" campaign launched October 5, ahead of the Knicks' 2026–27 season tip-off at Madison Square Garden.

Limited-edition 16 oz Pepsi x Knicks Championship cans, along with 20 oz Pepsi and Pepsi Zero Sugar x Knicks bottles, are now on shelves at participating retailers across the Tri-State region. Shoppers can scan a QR code at point of sale for a chance to win tickets to a Knicks game inside The Garden.

Berkeley, Calif. – October 05, 2026 -- Once Upon a Farm PBC (NYSE: OFRM) has launched Electrolyte Blends, a new line of organic fruit and veggie purée pouches designed to support hydration for school-age kids heading back into busy, active routines.

The pouches use coconut water and sea salt instead of added sugar

The refrigerated 4oz pouches combine fruits, vegetables, coconut water, and sea salt to naturally deliver electrolytes rather than relying on traditional sports-drink formulas. They are sold as single-serve pouches and in four-pack bundles, and each pouch is cold-pressure processed (HPP) to preserve nutrients and flavor.

SAN DIEGO – October 01, 2026 -- Drybridge No. 86, a whiskey-inspired non-alcoholic spirit made in San Diego, enters Sober October with three 2026 industry awards in hand, aiming to keep sober-curious drinkers at the bar rather than home on the sidelines.

The veteran-owned brand took home American Whiskey of the Year at the 2026 International Non-Alcoholic Competition, a Silver Award with a score of 80 at the 2026 Summer PR%F Awards tasting competition, and a Double Gold at the same event's design competition.

172 test batches led to the formula now on shelves

Developers went through 172 formulations and tasting sessions with whiskey drinkers, bartenders and hospitality professionals before settling on what became Batch 173, which launched this year as the retail product.

Downers Grove – September 24, 2026 -- Optimum Nutrition has launched a new ready-to-drink shake combining 30 grams of protein with 8 grams of prebiotic fiber, targeting consumers who want both muscle support and gut health benefits in one product.

Fiber joins protein as a top consumer priority

Roughly 31% of Americans say they're seeking more fiber in their diets than a year ago, according to Ipsos data cited by the brand. Nearly one-third of Americans fall short of the recommended 28 grams of daily fiber, per the International Food Information Council. Optimum Nutrition's new 30G Ultra-Filtered Milk Protein Shake + Fiber aims to close that gap without sacrificing taste.

Milford, Conn. – September 23, 2026 -- Athletic Brewing Company and olive oil brand Graza have launched Cold Off The Press, a limited-time non-alcoholic pilsner brewed with Graza Extra Virgin Olive Oil, available now in 6-packs of 12-oz. cans at athleticbrewing.com while supplies last.

The beer uses olive oil to feed its yeast, not to add oil flavor

Cold Off The Press is described as a classic pils with floral, herbal, and lemon aromas and a clean, dry finish. Athletic's brewing team incorporated Graza Extra Virgin Olive Oil early in the process, using it to nourish the yeast rather than to make the beer taste like olive oil itself.

Each 12-oz. can contains less than 0.5% ABV, 60 calories, 14g of carbs, 0g of protein, and 0g of fat. Ingredients listed include water, malted barley, rice, hops, lemon, yeast, olive oil, and wheat.

New York – September 22, 2026 -- MET-Rx has entered the ready-to-drink protein category with the launch of its 44g High Protein Shake, now on shelves at Walmart, Walmart.com and Amazon for $3.47 per 14-ounce bottle.

The lineup comes in three flavors -- Strawberry Shortcake, Vanilla Milkshake and Chocolate Milkshake -- with each bottle containing 44 grams of protein, 6 grams of fiber, five key nutrients and up to 2,500 mg of electrolytes.

John Cena extends his multi-year role as brand ambassador

The launch builds on MET-Rx's recent Level-Up campaign, which features Cena in an animated, video-game-inspired format. "MET-Rx remains my go-to for recovery after any tough workout," Cena said, adding that the shake combines protein, fiber and electrolytes for recovery in an easy format.

Seattle – September 20, 2026 -- Jones Soda Co. is releasing a club-exclusive 12-pack that turns fictional Nuka-Cola flavors from the Fallout video game universe into real, drinkable sodas ahead of Fallout Day on October 23, 2026.

The "Vault-Dweller Variety" pack marks the fourth Fallout-themed collaboration between Jones Soda and Bethesda Softworks. It is expected to begin shipping September 11, 2026, and will be sold exclusively at participating club retail locations across the United States and Canada.

The pack bottles two Nuka-Cola flavors that have never existed outside the game before

The 12-pack contains four glass bottles each of three flavors: Nuka-Cola Quartz, Nuka-Cola Cranberry and Nuka-Cola Quantum. Quartz and Cranberry are being produced in reality for the first time, while Quantum, the glowing blue variety familiar to longtime Fallout fans, returns as the collection's centerpiece.

Beverly Hills, Calif. – September 18, 2026 -- Beverage entrepreneur Lance Collins has launched ZenWTR, a vapor-distilled alkaline water brand with a pH of 9.5, now sold at Whole Foods Market, Walmart, Amazon, QuikTrip, Kwik Trip, Bristol Farms and Erewhon, with H-E-B locations adding it starting October 5.

Collins, who previously founded FUZE, NOS, BODYARMOR and CORE Hydration, built ZenWTR through vapor distillation followed by ionization via electrolysis to hit the 9.5 pH mark. A proprietary blend of calcium, potassium and magnesium is added afterward for taste.

The flagship bottle is made entirely from recycled ocean-bound plastic

ZenWTR's signature 20-ounce bottle uses 100% recycled, certified ocean-bound plastic collected from coastal areas with limited recycling infrastructure. The company says this approach creates income opportunities for local collectors while diverting material from the ocean.

Purchase, N.Y. – September 18, 2026 -- Pepsi is marking the Buffalo Bills' first regular-season home game at the new Highmark Stadium with a free fan tailgate and thousands of limited-edition commemorative cans, the company announced.

The celebration lands on the Bills' season opener at their new venue

On September 17, Pepsi will host a free "Tailgating Deserves Pepsi" event outside Highmark Stadium, offering ice-cold Pepsi, gameday food from Wegmans, premium giveaways and a meet-and-greet with a Bills legend.

The cans carry Josh Allen's signature and the team's rallying cry

Each limited-edition can features exclusive Pepsi and Buffalo Bills artwork, Josh Allen's printed signature, and Bills Mafia's "BILLIEVE" slogan. Fans can grab one at the tailgate or as they exit the stadium after the game, while supplies last.

London – September 18, 2026 -- Icelandic Glacial has signed on for a second consecutive year as the Official Water of Laver Cup, supplying players and VIP guests when the tournament returns to The O2 arena in London from September 25 to 27, 2026.

The water comes from a single protected source in Iceland

Sourced from the Ölfus Spring and filtered naturally through Icelandic lava rock, the water carries a pH of 8.4. It will be available to players during practices, in locker rooms and courtside, and served to VIP guests at the Laver Cup Opening Night Gala. The brand will also appear on courtside sidewalls and event website banners throughout the three days.