BEIJING – November 08, 2026 -- Visitors to the Global Panda Partners Conference 2026 in Sichuan Province could sample seven new Wuliangye-based cocktails, taste a low-alcohol baijiu called "Love at First Sight" and see panda-shaped bottles between November 2 and 4.
A bamboo-framed space mixes brewing heritage with panda branding
At the conference's Panda Cultural and Creative Marketplace, baijiu maker Wuliangye built a "harmony and coexistence"-themed space framed by green bamboo. It combined the company's brewing heritage, core products and panda cultural IP. Displays included the classic Wuliangye series, the 8th generation of Wuliangye, panda-shaped bottles and a golden panda commemorative liquor. LED screens traced the brand's history through different dynasties.
Wuliang Yeah Bar recreates a Sichuan tea stall
The interactive tasting area for the Wuliang Yeah Bar brand modeled the relaxed feel of Sichuan's open-air tea stalls. It featured giant artistic liquor bottle installations, panda landscapes and bamboo tables and chairs. Guests experienced baijiu through sight, smell, touch and taste. One foreign guest said such efforts can help liquor makers reach younger consumers.
A parallel session covers Yuan and Ming dynasty fermentation pits
In a separate conference session, Wuliangye presented its ancient fermentation pits dating back to the Yuan and Ming dynasties, related cultural tourism sites and its wetland conservation practices. A brand ambassador said cultural exchange gives the company a chance to let more people experience China's culture of harmony.