Upper Saddle River, N.J. – September 11, 2026 -- De'Longhi has launched a new global ad campaign, "Hot or Cold, Always Perfetto," starring longtime brand partner Brad Pitt and directed by Spike Jonze, to promote its new Magnifica Duo coffee machine, now available for $999.95 at DeLonghi.com and select retailers.
The Magnifica Duo makes both hot and iced coffee from one machine
The fully automatic machine features 20 preset hot and iced recipes, along with dedicated technologies for espresso, drip coffee and cold brew. It uses De'Longhi's LatteCrema Hot & Cool Technologies to let users switch from a warm cappuccino to an iced latte at the touch of a button.
The ad shows Pitt navigating 16 roommates just to get one quiet cup of coffee
In the Jonze-directed spot, Pitt's character lives with 16 roommates he has known since college, each demanding his attention every morning over dishes, schedules and outfits. The film follows his comic attempt to find a single peaceful moment with his De'Longhi machine amid the chaos.
"Your coffee. Your way. Always Perfetto," Pitt said of the campaign.
De'Longhi frames the campaign around personal taste, not a single "perfect" cup
Aparna Sundaresh, Global Chief Marketing Officer at De'Longhi Group, said the campaign was built with Pitt, Jonze and creative agency LOLAMadrid to capture the contrast between hot and cold coffee moments, calling it a story of "wins and misses" delivered with humor and Italian flair.
The rollout includes influencer content from creators who visited the film set
The campaign will run across broadcast, digital and social platforms starting in September. It will also feature a "Perfetto Barista" influencer push, with two content creators who visited the set incorporating techniques from the shoot into their own videos showing personalized coffee routines at home.