New York – September 12, 2026 -- David Protein has launched its first ready-to-drink Protein Milkshakes, expanding the brand beyond its original protein bars.
Each 12 oz bottle packs 30g of protein with minimal sugar
The new shakes, made with ultrafiltered milk, come in two flavors. Vanilla delivers 30g of protein, 140 calories, and less than 1g of sugar per bottle. Chocolate offers the same 30g of protein and sugar content, with 150 calories.
Supermodel Stella Maxwell fronts the brand's new campaign
The launch is backed by a campaign called "Drink David," featuring Maxwell and the brand's gold-colored Milkshake bottles. The campaign will run across digital, social, and out-of-home placements in New York City this month.
The shakes are available now at select NYC stores and online
David Protein Milkshakes launched September 8 at davidprotein.com and in select New York City retail locations.
The milkshakes follow a string of product launches this year
In June, David introduced a Frozen Dessert line delivering 30g of protein per pint, with 210–260 calories and 1–2g of sugar depending on flavor. The company's existing bar lineup includes David Gold, with 28g of protein for 150 calories, and David Bronze, with 20g of protein for 150 calories.