Atlanta – October 13, 2026 -- Shoppers at more than 500 Sprouts Farmers Market stores can now buy FORALL WATER+PROTEIN for $3.99 and FORALL PROTEIN, a European grass-fed whey protein isolate powder, for $69.99. Both products are completely flavorless and are sold exclusively at Sprouts.
A protein water that drinks like water
WATER+PROTEIN comes in a 16.9-ounce bottle with 10 grams of protein and 40 calories. FORALL calls it the first completely flavorless protein water with no additives. The ingredient list is short: ultra-filtered water, minerals normally found in water for taste, and European grass-fed whey protein isolate.
The bottle is a shelf-stable, recyclable Tetra Pak, made for grabbing on the way out the door.
A one-ingredient powder delivers 25 grams per serving
The FORALL powder is a single-ingredient European grass-fed whey protein isolate with no added flavor. Each serving has 25 grams of protein. The company suggests stirring it into coffee, oatmeal, yogurt, smoothies, soups, sauces or baked goods.
Customer complaints shaped the lineup
FORALL says it kept hearing the same frustrations: protein products that were too sweet, too flavored, loaded with unwanted ingredients, or that forced people to change what they already ate and drank.
Founder Johnny Heffernan says the idea began after a health diagnosis made him more careful about what he put into his body. He set out to remove unnecessary additives and ended up with flavorlessness. WATER+PROTEIN came first. Customers then asked for a powder that tastes like nothing, so they could add it to anything.
Sprouts is the exclusive retailer for the launch
The Sprouts rollout is FORALL's first major national retail launch. Kim Coffin, Chief Forager at Sprouts, said the retailer looks for brands that reimagine established categories for health-conscious shoppers. She described FORALL's approach as a new level of simplicity and versatility.
Both products are available beginning in October at Sprouts locations nationwide.
- WATER+PROTEIN: $3.99 MSRP
- FORALL European Grass-Fed Whey Protein Isolate: $69.99 MSRP