Bran, Romania – September 18, 2026 -- Flying Fish, the flavored beer brand owned by AB InBev, is inviting drinkers in six countries to compete for a trip to Bran Castle in Romania for a Halloween party on November 7, 2026.
The promotion, called "Do You Dare to Party at Dracula's Castle?", runs across South Africa, Brazil, Mexico, Belgium, Peru and Canada. Entries open through October 20, 2026, with four winners selected from each of the six markets.
Winners get an all-inclusive trip and access to a DJ lineup
Winning entrants receive an all-inclusive trip to Romania and entry to the November 7 event at Bran Castle. International DJs Sickick, Dubdogz and Miro will headline the celebration, with additional special guest appearances still to be announced.
The campaign leans on limited-edition packs and retail activations
Throughout September and October, the campaign runs via paid social, digital out-of-home advertising, creator content, limited-edition packaging, retail activations and digital experiences. The effort was built with agencies Wieden+Kennedy Mexico and We Are Collider, a U.K.-based experiential agency.
Bruno Cosentino, President of Balanced Choices & Beyond Co. at AB InBev, said Halloween has not traditionally been tied to beer, calling it a natural fit for a brand built around the unexpected as Flying Fish looks to reach new legal-drinking-age consumers globally.
Jessica Apellaniz, Chief Creative Officer at Wieden+Kennedy Mexico, said the campaign was designed to let people step inside the Dracula legend rather than simply watch a Halloween ad from a distance.
Consumers must be of legal drinking age in their market to enter, and full terms and conditions apply. Details on entry are available through Flying Fish's website.