Bellingham, Wash. – September 19, 2026 -- The Non-UPF Verified certification program has grown to 304 verified products across 23 brands since opening for enrollment on January 21, 2026, and shoppers can now check that status instantly through a new smartphone app.
A new app lets shoppers scan barcodes for processing details
The Non-UPF Verified app, available for iOS and Android, allows users to scan a packaged food's barcode to see whether it carries Non-UPF Verified status. If a product isn't verified, users can tap to request verification directly, a feature designed to send food brands a clear signal of consumer demand.
Non-GMO Project CEO Megan Westgate said the milestone shows brands responding to demand for transparency. "Seeing more than 300 products achieve verification in a matter of months shows that brands are ready to meet that demand with greater transparency," she said, adding that verification confirms the behind-the-scenes work of understanding how a product was actually made.
Verification requires 70% of ingredients to meet processing limits
Non-UPF Verified is built by the nonprofit behind the Non-GMO Project Verified Butterfly and uses a standard developed with input from experts across multiple fields. To qualify, at least 70% of a product's ingredients must meet requirements for minimal or moderate processing, while certain ingredients and processing methods linked to ultraprocessed foods are restricted or prohibited.
Verified products span 15 food and beverage categories, including items from Amy's Kitchen, Simple Mills, Spindrift and Chomps. Another 41 brands are currently seeking verification. The program draws on the Non-GMO Project's existing relationships with more than 5,000 food brands across North America.
California's proposed law takes a different approach than the private program
California lawmakers recently passed AB 2244, which would create a state-administered Non-Ultraprocessed Certified program if signed into law. That program would determine eligibility using ingredient and nutritional information available on packaging, while Non-UPF Verified also evaluates the processing methods used to make the food -- details Westgate said often aren't visible on a label.
The certification milestone follows a September 17 segment on NBC's TODAY show featuring Westgate and Simple Mills President Michelle Lorge discussing ultraprocessed foods and how the verification program helps shoppers make informed choices.
Consumers can search verified products at the program's online product finder or through the new app.