Omaha, Neb. – September 15, 2026 -- Omaha Steaks has slashed its average delivery time from more than six days in early 2025 to just two days today, part of a broader overhaul of the 109-year-old company's business and a new "No Bull" brand campaign.
Delivery speeds up as retail footprint expands
The company is rapidly growing its retail and fulfillment network, using stores as both shopping destinations and local fulfillment hubs. That expansion now enables same-day and next-day delivery for more customers, alongside a wider range of customizable protein packages.
Beef stays 100% U.S.-sourced and hand-cut in Omaha
Omaha Steaks is concentrating investment across steak, chicken, seafood and pork while maintaining 100% U.S.-sourced beef, hand-cut in Omaha by its butchers. The company's USDA Certified Tender Top Sirloin Filet is positioned as a more affordable premium beef option, and new items like parmesan-crusted chicken nuggets have been added to the lineup.
"Omaha Steaks has been around for 109 years because we never stand still on delivering value," said Nate Rempe, President and CEO of Omaha Steaks. "Today, value is about more than price -- it's knowing what you're buying, where it comes from and the expertise behind it."
'No Bull' campaign targets younger shoppers
The new "No Bull" brand platform is designed to turn the company's 109-year history into a selling point, spotlighting sourcing, aging and craftsmanship behind its products. Eric Johnson, Chief Marketing and Digital Officer, said the company applies the same quality standard to chicken, pork and seafood that it applies to a filet, adding that nothing carries the Omaha Steaks name "until it earns it."
The campaign will run across TV, influencer partnerships, PR, paid social, search, email and the company's digital platforms. It aims to reach younger urban shoppers and busy families seeking convenient premium protein, while continuing to serve longtime customers and gifting occasions core to the brand.