CHAMBERSBURG — November 13, 2026 -- Both top prizes at the 2026 Blue Moon Burger Bash in New York went to burgers served on Martin's potato rolls, though not on the same roll. Pennsylvania bakery Martin's Famous Pastry Shoppe says the wins came in its 14th consecutive year as a sponsor of the Food Network New York City Wine & Food Festival.
Two winning burgers used two different Martin's rolls
The Burger Bash ran on Thursday, October 15, 2026, at The Rooftop at Pier 17 in the Seaport. Pat LaFrieda Meats presented it, and Rachael Ray and Bert Kreischer hosted. Martin's says many of the burgers served that night sat on its rolls.
- People's Choice: Nowon's Legendary Cheeseburger, a double-smashed burger with kimchi special sauce, American cheese, pickles and onions, on a Big Marty's Roll.
- Pat LaFrieda Judges' Choice: Gotham Burger Social Club's Gotham Smash, a double-smashed burger with grilled onions, American cheese, house-made pickles, jalapenos, club sauce, ketchup and mustard, on a Sandwich Potato Roll.
If you want to copy either build at home, those are the two named products: the Big Marty's Roll and the Sandwich Potato Roll. The judging panel was Anthony Anderson, Sophie Flay, Ana Navarro, Andrew Rea, Cedric the Entertainer and Jet Tila. Martin's has not said whether either winning burger will stay on a regular restaurant menu.
Martin's has sponsored 14 of the festival's 18 editions
The 2026 festival was the 18th annual. A 14-year consecutive run ending in 2026 works out to 14 of 18 editions, about 78%, and points to a first sponsorship in 2013.
The bakery's backing went beyond Burger Bash night. It also sponsored three other festival events:
- Square presents Southern Glazer's Wine & Spirits Trade Day at Grand Tasting, Friday, October 16
- Best of the Best presented by Resorts World New York City, hosted by Jonathan Waxman and Keith Hernandez, Friday, October 16
- New York After Dark presented by Airbnb, hosted by Kwame Onwuachi, Saturday, October 17, at the Invesco QQQ Festival Campus in the Seaport
Festival proceeds go to Event Zero Foundation and the James Beard Foundation
Proceeds from the 2026 festival benefit both organizations. Event Zero Foundation promotes sustainable practices among event organizers and businesses. The James Beard Foundation works with chefs and the culinary industry on education, mentoring and support for independent restaurants.