The world's largest trade fair for food and beverages with a hybrid format for the first time - digital Anuga@home to enhance the physical platform
Ten months before the event begins, very good registration figures have been recorded for the coming Anuga in Cologne from 9 to 13 October 2021. After the expiry of the early bird phase, the largest trade fair for food and beverages worldwide has already recorded a similar number of bookings as for the previous event. For the successful Anuga concept "10 trade shows under one roof" this means that eight of the ten trade shows are already completely fully booked now. More applications have been currently received than can be accommodated on the surfaces available. Overall, exhibitors from 83 countries have registered so far. Furthermore, Anuga 2021 is treading new paths and will be staged as a hybrid format for the first time. Accordingly, the usual physical trade fair will be additionally enhanced by the digital element Anuga@home. This format ensures that industry participants from around the world – exhibitors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via a newly developed platform and inform themselves about important industry topics." The concrete form will evolve over the next months.
"These developments are making us feel very positive and confirm the central significance Anuga plays as the international industry meeting point of the year for the food and beverage industry. The current coverage on the vaccinations is also giving us confidence that Anuga will take place in a physical form in 2021. Naturally, we will continue to anticipate all eventualities and will plan the trade fair under Corona conditions with the aid of our hygiene and safety concept #B-safe4Business, i.e. aisles double the width and minimum distances of 1.5 m. Even if the coming Anuga will no doubt take on a slightly different appearance compared to the previous years, the good booking status is proving that the industry wants a physical trade fair and that the need for a personal exchange and the desire for product innovations is greater than ever. A digital format is important, can however at the most constitute an enhancement rather than an adequate replacement," explained Stefanie Mauritz, Director Anuga.
"10 trade shows under one roof": The established concept of Anuga will once again in 2021 ensure a good overview and a well-arranged layout divided up into themed areas. Important industry players are already on the registration list for Anuga. The applications received so far according to the respective trade shows include:
Anuga Fine Food
Develey, Fromi, Di Gennaro, Genuport, Herbert Kluth, Monolith, Mutti, Newlat, Seeberger and The Lorenz Bahlsen Snack-World.
Anuga Frozen Food
11er, Agrarfrost, Alfa Athanasios, Ardo, Aviko, Crop´s, Boulangerie Neuhauser, Damak Food, Erlenbacher, Roncadin, Schne-frost and Surgital.
Anuga Meat
Bell, BRF, Vion, Tönnies, Westfleisch and Wiesenhof. There is going to be a new section for meat substitutes here.
Anuga Chilled & Fresh Food
Berief Food, Margherita, Pastificio Rana, Popp Feinkost, Renna, Settele, Werner Lauenroth and Wewalka.
Anuga Dairy
Andros, Bauer, Bayernland, BMI, DMK, Fayrefield, Friesland Campina, Frischpack, Garmo AG, Goldsteig, Granarolo, Hochwald and Lactalis. There is going to be a new section for milk substitutes here.
Anuga Bread & Bakery
Ditsch, Mestemacher, Fürstenreform/Langnese, Harry Brot and Vandemoortele.
Anuga Drinks
Karlsberg, Oettinger, Pfanner, Rauch and Uludag.
Anuga Organic
BioOrto, Followfood, Lauretana, Littlelunch, Natur’inov, Tofutown, Tradin Organic, Veganz, Wechsler Feinfisch and Wholey.
Anuga Hot Beverages
CAFEA, Minges, Taylors of Harrogate and Ultramar Caffè.
Anuga Culinary Concepts
CBS, Colpac, DEHOGA, Dometic Waeco, Fedinsa, Hovicon, Silex, Trevikart s.r.l. and Vito AG.
Future-looking themes
The world's largest trade fair for food and beverages will also do justice to the changes within the industry at the coming edition of Anuga and will present numerous future-looking themes in the scope of the event and congress programme. In addition to new special formats like "Anuga Clean Label" and "Anuga Free From, Health & Functional Food", plant-based diets and alternative proteins will also play an important role. The latter will also be a theme at the already announced New Food Conference, which is being organised jointly with ProVeg during Anuga.
Koelnmesse – industry trade fairs for the food and beverage sector: Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in 2022 will mark the launch of an additional event format dedicated to food industry innovations in Cologne. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events.
Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors
The next events:
Anuga FoodTec - The international supplier fair for the food and drink industry, Cologne 26.04. - 29.04.2022
Wine & Gourmet Japan - International Wine, Beer, Spirits, Gourmet Food and Bar Exhibition & Conference, Tokyo 13.04. - 15.04.2022
ANUFOOD China - The leading food & beverage exhibition for Southern China, Shenzhen 20.04. - 22.04.2022
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Your contact:
Peggy Krause
Communications Manager
Koelnmesse GmbH
Messeplatz 1
50679 Cologne
Germany
Tel.: +49 221 821 2076
E-Mail: p.krause@koelnmesse.de
www.koelnmesse.com