SHERIDAN, WYOMING – March 16, 2025 - The art of food and wine pairing takes center stage at ProWein 2025, offering visitors a deep dive into the harmony of flavors and aromas. More than just a trade fair, this year’s event integrates live cooking, interactive workshops, and expert-led sessions to showcase how the right food and wine combinations can elevate dining experiences. From the urban gastronomy Lounge by #asktoni to an exciting lineup of masterclasses, ProWein 2025 will be the ultimate destination for culinary professionals and wine enthusiasts alike.
Urban Gastronomy Lounge by #asktoni: A Culinary Hub
Returning for another year, the urban gastronomy Lounge by #asktoni is the go-to space for restaurateurs, whether they are industry newcomers or seasoned professionals. This year’s focus is on Food & Wine Pairing, with four engaging workshops per day led by Toni Askitis (#asktoni), a renowned expert in the field. In these sessions, participants will learn how wine and food can be blended into unforgettable taste experiences in a fun and engaging setting.
New Live-Cooking Concept with Top Chefs
For the first time, the urban gastronomy Lounge will be presented in collaboration with METRO, a global leader in food wholesale. This new concept, developed jointly with METRO, brings a fresh dynamic to live cooking demonstrations. Leading chefs Björn Freitag, Alina Meissner-Bebrout, and Bobby Bräuer will prepare unique dishes on different days of ProWein. Pairing these culinary creations with the perfect wines will be Toni Askitis, who was recently named Best Sommelier of 2024 by Rolling Pin magazine.
The best part? No registration is required for the individual workshops, allowing visitors to freely experience the sessions at their convenience.
Workshop Lineup at Urban Gastronomy by #asktoni
- How to ProWein: Hands-on tips for maximizing the trade fair experience, including a beginner-friendly introduction to food and wine pairing.
- Music in a Glass: A fusion of wine, music, and gastronomy, featuring live DJs, vintners, and chefs.
- Wine.Match: An interactive session where audiences help create food pairings for selected wines in real time.
- Food & Wine Pairing: Live cooking demonstrations where guests can taste expertly matched food and wine pairings curated by top vintners.
Why Food & Wine Pairing Matters
In the hospitality and food service industry, mastering the balance between food and wine is essential. Beyond being a passing trend, food and wine pairing is an indispensable element of fine dining.
“The topic of food & wine pairing holds enormous potential for the wine and food service sector because it goes far beyond the simple presentation of products. It combines the sensory worlds of food and wine into a harmonious experience that evokes emotions and creates lasting memories. This art of combination is not only an enrichment for guests but also a key USP for businesses in an increasingly competitive market,” says Peter Schmitz, Director of ProWein.
Food & Wine Pairing Throughout ProWein
Beyond the urban gastronomy Lounge, food and wine pairing will feature prominently across ProWein’s diverse event program. Highlights include:
- Wines of Portugal Seminar Series
- ICEX/Wine from Spain Presentations
- Exclusive Wine Tastings from Palatinate & ICE/Vini d’Italia
A special highlight will take place on ProWein Sunday at 11:30 AM, where Curly, the popular host of the podcast Terroir & Adiletten, will lead a culinary journey of discovery at Pavillon France, Stand 10F120 (Le Forum #BonjourProWein). Attendees can expect expertly curated pairings that showcase the depth and versatility of French wines.
ProWein 2025: The Ultimate Wine and Food Experience
As the world’s leading trade fair for wines and spirits, ProWein 2025 continues to push the boundaries of innovation and excellence. Visitors from over 60 countries will gather from March 16-18, 2025, to explore the latest trends, network with industry experts, and experience the best in food and wine pairing.
For more information and to stay updated on event details, visit www.prowein.de.