SHERIDAN, WYOMING – Feb. 15, 2025, ProWein, the leading international trade fair for wines and spirits, is placing a special emphasis on the art of food and wine pairing at its 2025 event. This year, it's not just about tasting exceptional wines; it's about experiencing the perfect harmony between food and wine, creating unforgettable culinary moments.
"urban gastronomy by #asktoni" – The Heart of Food & Wine Pairing
The popular "urban gastronomy Lounge by #asktoni" returns in 2025, serving as the central hub for restaurateurs, from newcomers to seasoned professionals. This year's focus is entirely on Food & Wine Pairing. Host Toni Askitis (#asktoni), a renowned sommelier (named the best of 2024 by Rolling Pin magazine), will lead four engaging workshops daily, demonstrating how to create unforgettable taste experiences by expertly pairing food and wine.
A New Live-Cooking Experience with Top Chefs
In an exciting new development, the urban gastronomy Lounge will be presented in partnership with METRO, the international food wholesaler. This collaboration brings a unique live-cooking concept to ProWein. Renowned chefs Björn Freitag, Alina Meissner-Bebrout, and Bobby Bräuer will each prepare exciting dishes live on-site on different days of the fair. Toni Askitis will provide the perfect wine pairings, creating a dynamic and interactive culinary showcase. No registration is needed for these workshops.
Workshop Program Highlights
The "urban gastronomy by #asktoni" workshop program offers a diverse range of experiences:
- How to ProWein: Practical tips for both "rookies" and seasoned professionals to maximize their ProWein experience.
- Food Pairing Basics: An introduction to the fundamentals of food and wine pairing.
- Music in a Glass: A unique blend of wine, music, and culinary delights, featuring vintners, DJs, and chefs.
- Wine.Match: An interactive session where the audience participates in developing dishes that perfectly complement selected wines.
- Food & Wine Pairing: The chefs will prepare dishes live on site, allowing guests to experience firsthand the pairing magic.
The Importance of Food & Wine Pairing
Food and wine pairing is more than just a trend; it's the essence of a complete culinary experience. Peter Schmitz, Director of ProWein, emphasizes, "The topic food & wine pairing holds enormous potential for the wine and food service sector because it goes far beyond the simple presentation of products. It combines the sensory worlds for food and wines to form a harmonious unit that evokes emotions and creates experiences to remember. This art of combination is not only an enrichment for guests but also a key USP for outfits on a highly competitive market."
Food & Wine Pairing Throughout ProWein
The focus on food and wine pairing extends beyond the urban gastronomy Lounge. Numerous events throughout ProWein will explore this theme, including seminars on Wines of Portugal, ICEX/Wine from Spain, wines from the Palatinate, and ICE/Vini d’Italia.
A special highlight will be a unique food and wine pairing event on Sunday at 11:30 am. Curly, from the popular podcast Terroir & Adiletten, will embark on a culinary journey at Pavillon France, Stand 10F120 (Le Forum #BonjourProWein), selecting the perfect wine and food matches.
ProWein 2025 promises to be a feast for the senses, offering invaluable insights and experiences for wine lovers and culinary enthusiasts alike. The event will showcase the transformative power of food and wine pairing, elevating the enjoyment of both to new heights. Don't miss this opportunity to discover the perfect match!