SHERIDAN, WYOMING – March 16, 2025 - Explore ProWein 2025, the premier international wine and spirits trade fair in Düsseldorf, highlighting trends like "No & Low Alcohol," global exhibitors, and over 130 city-wide events.
A Global Convergence in Düsseldorf
From March 16 to 18, 2025, Düsseldorf will host ProWein, the world's leading trade fair for wines and spirits. This annual event serves as a pivotal platform for industry professionals to establish business relationships and showcase their latest offerings. This year, the spotlight is on "No & Low Alcohol" products, aligning with contemporary consumer preferences, particularly among younger demographics.
Marius Berlemann, Chief Operating Officer of Messe Düsseldorf, emphasizes ProWein's significance: "ProWein shows that it is the industry's reliable trade fair, even in difficult sales times, and that producers can successfully kick off their financial year here. ProWein is and remains the 'place to be' for anyone who wants to score points in international business."
An Expansive Showcase
The 2025 edition features 4,200 exhibitors from 65 countries, reaffirming ProWein's status as an essential hub for international trade and gastronomy. The exhibition spans 11 halls, each dedicated to specific regions and themes:
Halls 1 and 4: German wine producers
Hall 9: Portugal and other European regions
Hall 10: France
Hall 11: Spain
Halls 15 and 16: Italy
Hall 17: Austria and Greece
Hall 12: New World countries, including Australia, New Zealand, South Africa, USA, Argentina, Chile, and Uruguay
Additionally, Hall 5 (ProSpirits) and Hall 7 (same but different) will feature established spirits brands alongside innovative newcomers. The growing interest in "No & Low Alcohol" beverages is evident, with dedicated sections highlighting non-alcoholic alternatives and de-alcoholized wines.
Culinary Synergy: Food and Wine Pairing
This year's ProWein places a special emphasis on the art of food and wine pairing. The "urban gastronomy by #asktoni" Gastro-Lounge will host daily workshops led by Toni Askitis, demonstrating how culinary creations can harmoniously blend with various wines. Renowned chefs such as Alina Meissner-Bebrout, Björn Freitag, and Bobby Bräuer will conduct live cooking sessions, offering attendees insights into crafting memorable dining experiences.
Peter Schmitz, Director of ProWein, underscores the potential of this focus: "The topic of food and wine pairing offers enormous potential for the wine and gastronomy industry, as it goes far beyond the simple presentation of products. It combines the sensory world of food and wine into a harmonious whole that evokes emotions and creates unforgettable experiences."
ProWein Goes City: Engaging Düsseldorf
Beyond the trade fair, "ProWein goes City" brings the event's spirit to Düsseldorf's vibrant gastronomic scene. From March 13 to 18, over 130 events will unfold across more than 70 venues, including wine shops, bars, and restaurants. These events range from exclusive tastings to relaxed gatherings, allowing both visitors and residents to immerse themselves in the world of wine and spirits.
Peter Schmitz expresses his enthusiasm: "This makes ProWein more than just a trade fair: it is a real experience for anyone who loves and lives wine and spirits."
Looking Ahead
As ProWein 2025 approaches, the anticipation among industry professionals and enthusiasts alike is palpable. The event promises not only to showcase the latest trends and products but also to foster meaningful connections and collaborations that will shape the future of the wine and spirits industry.
Plan Your Visit
For those planning to attend, detailed information on exhibitors, event schedules, and ticketing is available on the official ProWein website. Whether you're a seasoned professional or a passionate enthusiast, ProWein 2025 offers a unique opportunity to explore, learn, and celebrate the dynamic world of wines and spirits.
Join the Conversation
Stay updated and engage with fellow attendees by following ProWein's official social media channels. Share your experiences, insights, and highlights using the hashtag #ProWein2025.
Conclusion
ProWein 2025 is set to be a landmark event, reflecting the industry's resilience, innovation, and passion. As Düsseldorf transforms into a global hub for wine and spirits, attendees can look forward to an enriching experience that blends tradition with modernity, education with enjoyment, and business with culture.
Call to Action
Don't miss out on this unparalleled opportunity to be part of the world's foremost wine and spirits exhibition. Secure your tickets today and prepare to embark on a journey through the diverse and dynamic landscape of ProWein 2025.