SHERIDAN, WYOMING – March 16, 2025 - Restaurateurs, particularly those from the vibrant urban dining scenes of Europe and beyond, have a reason to be excited for ProWein 2025. The renowned "Urban Gastronomy by #asktoni & ProWein" lounge is making its much-anticipated return, offering an exclusive insight into the latest trends and innovations in the culinary world. Spearheaded by Toni Askitis, a Düsseldorf-based restaurateur, influencer, and Rolling Pin's Sommelier of the Year 2024, the program promises an action-packed agenda centered on the art of food and wine pairing.
A Hub for Culinary Creativity and Innovation
The lounge, located in Hall 4, will serve as a dynamic space where food and wine merge seamlessly. It is designed to inspire restaurateurs, chefs, and sommeliers with daily workshops, live demonstrations, and engaging discussions on the fundamentals of food pairing. Key questions will be addressed, such as:
- What are the core principles of successful food pairing?
- How can restaurateurs enhance guest experiences through unique pairings?
- What innovative approaches can help restaurants stand out in a competitive market?
Each workshop will provide practical insights, making this an unmissable event for professionals in the hospitality and gastronomy industries.
Workshop Highlights at Urban Gastronomy Lounge
How to ProWein?
New to the industry or feeling overwhelmed by the vast offerings at ProWein? This workshop is designed to help newcomers navigate the event efficiently.
- Part 1: My Way to ProWein by #asktoni – Practical tips for beginners and seasoned professionals on how to make the most of ProWein.
- Part 2: The Basics of Food Pairing – An introduction to the essential elements of food and wine pairing.
Music in a Glass!
A unique sensory experience combining wine, music, and live cooking. In this session:
- Winemakers present their wines alongside carefully selected music tracks.
- A live DJ enhances the tasting experience, making wine’s emotional connection more tangible.
- Toni Askitis explains the concept of music pairing and how it influences wine appreciation.
Wine.Match: The Reverse Pairing Challenge
In this interactive workshop, the wine takes the lead:
- Toni or participating winemakers will select two wines.
- Expert chefs will then create spontaneous dishes to match the wines.
- Attendees will witness the creative process in real-time and sample the results.
This format encourages a fresh perspective on food and wine pairing, turning it into an art form driven by the wine’s profile.
Food & Wine Pairing – The Classic Approach
A deep dive into traditional wine and food harmony:
- Acclaimed chefs prepare signature dishes live.
- Guests taste carefully curated wine pairings from top vintners.
- Practical takeaways for restaurateurs to implement in their own establishments.
This session is ideal for professionals looking to refine their pairing skills and gain inspiration for their menus.
An Unmissable Experience for the Hospitality Industry
ProWein 2025 aims to provide a tailored, trend-focused experience for restaurateurs, giving them access to valuable knowledge that can enhance their businesses and customer experiences. The Urban Gastronomy Lounge by #asktonistands as a centerpiece of this mission, offering a fusion of education, inspiration, and hands-on learning.
Get Ready for ProWein 2025
Secure your ProWein ticket now to be among the first to explore new vintages and engage with the most extensive international selection of wines and spirits. In 2025, expect an even more diverse and high-quality lecture program, with insights from top-tier industry professionals.
For detailed workshop schedules and further information, visit www.prowein.de.