SHERIDAN, WYOMING – August 9, 2025 – Small-batch jams, artisan cheeses, craft drinks — Ireland’s rich food culture is about to get a major boost. SALSA, the UK’s trusted food assurance certification for micro and small producers, has crossed the Irish Sea, opening the door for local businesses to showcase their quality, safety, and authenticity on a bigger stage.
For nearly two decades, SALSA (Safe and Local Supplier Approval) has been the quiet force behind thousands of small food and drink companies in the UK, helping them prove that their products meet high safety and legal standards. Now, Irish producers can access the same affordable certification — and with it, new opportunities to win over retailers, wholesalers, and food service buyers.
Why SALSA Matters for Ireland’s Food Scene
The Irish food landscape is brimming with artisan bakers, independent chocolatiers, and local breweries that are loved in their communities. But when it comes to scaling up, meeting buyer requirements can be an uphill battle. That’s where SALSA steps in.
- Affordable & Relevant – Designed for micro and small businesses, keeping costs low while ensuring world-class standards.
- Trusted by Buyers – Already used by over 2,000 UK members as part of supplier approval processes.
- Growth-Ready – Helps small brands access bigger contracts with major retailers and hospitality groups.
Chris Grimes, Managing Director of SALSA Technology Ltd, shared: "Having set up this business in 2007 to provide support for UK companies who are generally underserved, but provide a huge benefit to the UK food and drink industry, I am delighted we are looking to offer the same level of service to micro and small businesses in Ireland."
From Local to Global
With supply chains becoming more international, even small-batch Irish goods could soon find their way into shops and restaurants abroad. SALSA certification helps ensure products meet consistent, recognized standards — reducing the need for expensive audits and endless paperwork.
Jon Poole, Chair of SALSA Scheme Ltd, noted: "I am delighted and excited by the prospect of SALSA becoming available in Ireland. There is a great tradition of artisan and local producers in Ireland who will be able to benefit from managing food safety in the same way as their UK counterparts."
Why This Expansion is Good News for Consumers
It’s not just about business — it’s about what lands on your plate. When small Irish producers have the tools to meet strict safety standards, shoppers can enjoy the innovation and authenticity of local goods with the same confidence they have in big brands.
From traditional brown bread bakers to adventurous kombucha brewers, SALSA could help the next wave of Irish food and drink innovators find their way to supermarket shelves and restaurant menus — without losing the charm of being small and local.
Learn more at www.salsafood.co.uk/ireland.