Jurupa Valley – November 06, 2026 -- Crunch Fitness members in Jurupa Valley, California, now have a $5 million, 40,000-square-foot gym at 8032 Limonite Ave. Crunch North Riverside has moved into a new Crunch 3.0 club just down the street from its original location.
The new club sits in the Jurupa Valley Spectrum Shopping Center
The gym is open in the shopping center near Limonite Avenue and Clay Street. Fitness Ventures LLC, the largest Crunch Fitness franchisee in the U.S., operates it. The move gives members more space, more equipment and the full Crunch 3.0 experience.
Fitness Ventures took over North Riverside in May 2026
The takeover was part of the company's acquisition of 22 Harman Fitness clubs, one of the largest deals in the Crunch system. Fitness Ventures announced the new club in June and moved North Riverside members over in late October. It held a pre-opening party on October 29.
Crunch 3.0 adds a HIIT zone, group studio and recovery services
The club offers:
- Hammer Strength and top-quality cardio and strength training equipment
- Olympic lifting platforms and power half-hour circuit training
- A HIITZoneTM training area with indoor turf and advanced HIIT classes
- A group fitness studio with classes including yoga, Zumba and TRX
- Personal training
- Relax & Recover® services including HydroMassage®, tanning, sauna, infrared sauna, red light therapy, contrast therapy and Frost Locker
- Full-service locker rooms with showers
The CEO says the club is a reinvestment in the community
Brian Hibbard, CEO of Fitness Ventures LLC, said North Riverside members "deserved a club that could grow with them." He described the new gym as the way the company reinvests in the communities it serves, and said Crunch is meant for everyone from first-time gym-goers to seasoned athletes.
The Jurupa Valley opening reflects the company's approach to acquisitions: rather than simply keeping acquired clubs running, Fitness Ventures reinvests in them.