WEST PALM BEACH – November 06, 2026 -- A new longevity-focused wellness brand called IAN will launch its first product on December 22: an eight-gummy daily sachet that packs 24 ingredients into a Dragon Melon Yuzu stack. Founder Richard Laver built it to support mental clarity, antioxidant defense, healthy aging, and gut health.
Each sachet delivers 10 grams of fiber for 40 calories
One sachet contains 10 grams of fiber, 3 grams of sugar, and 40 calories. IAN describes the formula as a mix of foundational nutrition and longevity-minded ingredients in a single daily serving.
The packaging is portable and design-forward, meant to move from the morning routine to wherever the day leads. Early access sign-ups and the full ingredient list are available at TryIan.Co.
The company notes that its statements have not been evaluated by the Food and Drug Administration, and the product is not intended to diagnose, treat, cure, or prevent any disease.
The brand is named for a father lost in a plane crash
IAN honors Laver's father, Ian, who died in a commercial airline crash at age 45. Laver was on the same plane and survived at age 12 as its youngest survivor.
That experience shaped the brand's focus on living fully today while building habits for the years ahead. In Laver's words, "Longevity isn't just about adding years. It's about the small habits you actually keep."
Healthy aging ranks as a top priority for up to 60% of consumers
McKinsey & Company's 2025 Future of Wellness survey found that up to 60% of consumers across markets consider healthy aging a top or very important priority.
SNS Insider estimates the broader U.S. longevity market was worth $9.16 billion in 2025 and projects it will reach $20.17 billion by 2035.
IAN is the third chapter in Laver's entrepreneurial trilogy
Laver previously created Kate Farms and Lucky Energy, and he calls IAN the third and final chapter of that trilogy. He envisions the brand as a broader platform for better living, with products that help consumers build sustainable routines through every stage of life.