Shanghai – November 08, 2026 -- German nutrition brand inne has unveiled a peptide-based protein product designed for women, plus three China-specific "Blue Hat" health foods, at the China International Import Expo (CIIE) in Shanghai. The company calls the protein launch a world premiere.
Three liquid supplements target Chinese families
The first three products in inne's Chinese "Health Food" range are liquid preparations: one with calcium, zinc and vitamin D, one with zinc and several vitamins, and one with vitamin C. The brand had announced them before the fair.
"Health Food" is its own food-law category in China. Depending on the product, authorities require a registration or notification procedure, and products in the category carry a blue logo often called the "Blue Hat."
Until now, inne has reached Chinese consumers mainly through cross-border trade. The new range adds a lineup tailored to the Chinese market to that existing business and is aimed at the needs of Chinese families.
Salmon-based protein targets women's daily nutrition
The new protein product is built on salmon protein that is broken down through hydrolysis into smaller peptide fragments. According to the company, it contains patented peptide components and the amino acid leucine. Sugar, fat and lactose levels, as well as everyday use, were considered during development.
Developers focused on women's daily meal planning and weight management, plus life stages such as pregnancy and the period after birth. CEO Naeyoung Kang says the product is meant as a practical supplement to a balanced diet for women who want additional protein. The company also plans to use the CIIE to explain the role of protein and nutrient needs across life stages.
Hospital partnerships in China feed product development
Mom's Garden GmbH, based in Saarbrücken, is the company behind inne. Kang says inne already works with several hospitals, universities and research institutions in China, and results from these collaborations have appeared in journals indexed in the Science Citation Index.
Ahead of the CIIE, the brand announced planned joint research projects with West China Hospital of Sichuan University. The long-term collaboration is meant to generate additional clinical data and examine nutrition-related mechanisms of action, with findings feeding into further product development.
Kang has worked in nutrition and health for more than 20 years, with earlier roles at Pfizer, Amway and KD Pharma. His career has taken him to markets including South Korea, Germany, the US and China. He says understanding regional differences in diets, lifestyles and nutrient supply helps define the needs of specific population groups.