AMSTERDAM – October 28, 2026 -- The Philips Lumea 9900 Pro, which Philips describes as the first at-home IPL device with audio feedback and motion guidance that talks to you, is now on sale at a recommended retail price of EUR 799.99. The launch arrives alongside three beauty technology trends outlined by a dermatologist, a foresight analyst and a wellness founder.
Shoppers expect guidance, not just information
Mintel research cited by Philips shows that 62% of U.S. beauty and personal care buyers are interested in hyper-personalized products. Alice Crossley, Principal Strategic Foresight Analyst at The Future Laboratory, says consumers now expect beauty technology to respond in real time and explain why it recommends a given step. Brands that turn complex science into practical, personal advice will shape the next wave of innovation, she says.
Won Sook Ko, Global Category Leader for Beauty at Philips, frames the shift as technology that adapts to people rather than asking people to adapt to it.
Confidence is the main barrier to adopting devices
Dr Aamna Adel, a UK Consultant Dermatologist with over 2.5 million followers, says in her clinic and online that "the biggest barrier to adopting beauty technology isn't the technology itself, it's confidence." She says clear, evidence-based support throughout a routine makes people more likely to stick with it and reach their goals.
Tiffany Buathier, Founder of The New Well, adds that technology which removes doubt about what to do and how leaves room for self-trust and intention-setting.
Data-led beauty has to keep a human feel
The third trend centers on keeping routines personal rather than mechanical. Technologies that last will respect individual choice, respond to real needs and leave space for enjoyment, without taking away users' sense of control.
Ko says Philips does not aim to tell women what to do with their appearance, but to support their choices with safe, personalized guidance and education. She says the Lumea 9900 Pro combines 25 years of IPL research with real-time audio feedback and motion guidance to make at-home IPL more intuitive.
The Lumea 9900 Pro pairs an IPL app with live guidance
Philips calls the Lumea 9900 Pro its easiest long-lasting hair removal device in the Lumea range. Its IPL app provides real-time audio feedback and visual guidance, aiming to make each treatment feel intuitive from the first session. The company's "first of its kind" claim is based on at-home IPL devices currently on the market.