CINCINNATI – October 31, 2026 -- Pure Romance will broadcast live for 24 straight hours on Wednesday, Nov. 4, offering shoppers discounts of up to 85% and a share of $24,000 in giveaways for National Sex Toy Day.
The company calls it the intimacy industry's first 24-hour live shopping experience. The broadcast mixes entertainment, sexual wellness education, expert conversations and product demonstrations, and viewers can shop in real time.
Exclusive launches and live offers run all day
Pure Romance plans new product launches and exclusive live offers throughout the broadcast. Savings reach up to 85% off, and the company will give away $24,000 in prizes.
Hosts and experts answer viewer questions live
Pure Romance hosts, special guests and experts will hold candid conversations about intimacy, relationships, pleasure and sexual wellness. Viewers can ask questions, interact in real time and discover products through live demonstrations.
Founder Patty Brisben said a live shopping event at this scale has not been done in the industry before. She called National Sex Toy Day the right moment to "make a little history."
Programming covers relationships, orgasms and role play
Topics include relationships, orgasms, couples' play, role play and sexual health. The event is a milestone for the company's live shopping platform, which combines entertainment, education, community and commerce.