Medical Research & Technology

Tysons Corner, VA – October 02, 2026 -- Tigerlily Foundation will host its Pajama Glam Party 2026 on Saturday, October 17, 2026, from 12:30 to 3:30 p.m. at the Hyatt Regency Tysons Corner, bringing together approximately 150 girls, caregivers and community members for a family health literacy event tied to Breast Cancer Awareness Month.

The gathering, now part of Tigerlily Foundation's 20-year mission, asks attendees to trade formal wear for pajamas and sparkle, creating a relaxed setting for conversations about body awareness, family health history, prevention and emotional wellness.

Palmetto, Fla. – October 02, 2026 -- Sunmed is donating 1% of all online sales throughout October to the National Breast Cancer Foundation, Inc. (NBCF), marking the fourth year of its annual partnership with the organization.

Sunmed and its customers have raised more than $34,000 for NBCF since the partnership began.

The campaign, tied to Breast Cancer Awareness Month, centers on NBCF's mission of 'Helping Women Now,' which focuses on early detection, education, and support services for people affected by breast cancer.

Local Your CBD Store locations will host 'Wellness Kit Weekends' to raise additional funds.

Beyond the 1% online sales donation, Sunmed's network of locally owned Your CBD Store retail locations will run special fundraising weekends, giving communities a direct way to contribute to the cause in person.

Eden Prairie, Minn. – October 01, 2026 -- Starkey has launched Omega AI+, a new hearing aid family built around a chip the company says processes sound up to 2.7 times faster than rival devices that advertise deep neural network processing.

A new processor runs four AI systems at once

Omega AI+ is powered by Starkey's G4 Gen AI Neuro Processor, which embeds neural network intelligence directly into the chip's silicon. The device relies on what Starkey calls Quad DNN Architecture, four specialized deep neural networks that work together in real time to handle speech understanding, environmental awareness, sound quality, and listening comfort.

Oakland, Calif. – October 01, 2026 -- Blue Shield of California has unveiled its 2027 Medicare plan lineup, giving eligible residents new coverage choices ahead of the Annual Enrollment Period running Oct. 15 through Dec. 7, 2026.

Plan options span Medicare Advantage to prescription-only coverage

The nonprofit insurer's portfolio includes Medicare Advantage plans, a Dual-Eligible Special Needs plan for those who qualify for both Medicare and Medi-Cal, Medicare Supplement plans, and stand-alone prescription drug plans. Members seeking flexibility can opt for Medicare Supplement plans, which allow access to any doctor nationwide who accepts Medicare.

Fairfield, N.J. – October 01, 2026 -- An estimated 80 to 100 million Americans have liver disease, and many don't know it because early symptoms can be subtle. The American Liver Foundation (ALF) is marking October as National Liver Awareness Month and Liver Cancer Month with a slate of free tools, including a one-minute online risk quiz.

A free quiz flags liver disease and cancer risk in under a minute.

The quiz is available in English at thinkliverthinklife.org/quiz and in Spanish at thinkliverthinklife.org/prueba. ALF notes that hepatocellular carcinoma, the most common form of liver cancer, is one of the fastest-growing causes of cancer-related death in the U.S., with incidence rates more than tripling since 1980 and death rates doubling over the same period.

New York – October 01, 2026 -- Silk brand LILYSILK is renewing its five-year partnership with the National Breast Cancer Foundation (NBCF) through a new campaign called "A Bloom of Care," tied to a fresh sleepwear collection.

The brand has donated over $82,000 to breast cancer support since 2022.

Since the partnership began in 2022, LILYSILK has contributed $82,057.38 to NBCF through monetary and gift-in-kind donations and cause-marketing campaigns. That funding has helped provide breast health education to 32 women, support 144 hospital partners, fund 23 mammograms, assist 123 patients in navigating care, and engage 1,558 volunteers.

New York – September 30, 2026 -- Mediaplanet has launched its Future of Healthy Living Campaign, a health-awareness initiative distributed today as a magazine insert in USA TODAY and online at the campaign's digital hub, futureofpersonalhealth.com.

The campaign gathers editorial contributions from organizations including the American Society for Radiation Oncology, the American Public Health Association, the American Podiatric Medical Association, and the American Academy of Family Physicians.

Actor Ricco Ross fronts the cover story on prostate health stigma.

Ross discusses why conversations about prostate health should be normalized and urges men not to delay talking with their healthcare providers about appropriate screening.

Oakland – September 30, 2026 -- BodySpec has opened a new storefront in downtown Oakland offering medical-grade DEXA body scans for under $60, giving East Bay residents a fast way to track muscle mass, visceral fat, and bone density as GLP-1 weight-loss drug use rises.

The 12-minute scan measures body fat, visceral fat, lean muscle mass, and bone density, paired with a digital dashboard and a conversational AI agent that explains results and suggests personalized next steps.

GLP-1 users risk losing muscle along with fat

One in 8 Americans currently uses a GLP-1 medication, and studies show 25 to 40 percent of weight lost on these treatments can be lean muscle rather than fat, according to BodySpec.

Hollywood, Fla. – September 28, 2026 -- Hard Rock International has kicked off its 27th annual PINKTOBER campaign, a monthlong fundraising push tied to Breast Cancer Awareness Month in October. The initiative spans Hard Rock's hotels, casinos, cafes, Rock Shops and digital platforms worldwide, directing proceeds to the Hard Rock Heals Foundation for breast cancer research and patient support. Since its launch, PINKTOBER has raised more than $15 million.

American Cancer Society returns as this year's partner

The Hard Rock Heals Foundation is again teaming with the American Cancer Society to fund advocacy, research and patient support programs. Stephanie Piimauna, Senior Vice President of People & Inclusion at Hard Rock International and Seminole Gaming, said the campaign reflects the brand's commitment to community and compassion.

New York – September 25, 2026 -- A national awareness campaign on blood cancers and serious blood disorders launches within USA TODAY and online through Mediaplanet's Future of Personal Health digital hub. The Blood Cancers & Disorders campaign brings together clinical organizations, patient advocates and survivors to share trusted information on diagnosis, treatment and survivorship.

The editorial coverage spans adult and pediatric hematology and also addresses sickle cell disease, covering advances in care, patient education, and the experiences of families navigating a diagnosis.

Actor Evan Handler shares his leukemia survivorship story as the campaign's cover feature.

The longtime leukemia survivor offers a firsthand account of life beyond diagnosis and treatment, underscoring the need for continued awareness and support for survivors.